Life insurance agent website: what it needs.
A life insurance agent website has one job: get a worried parent to book a call without feeling sold to. Here is what yours needs, shown on a live example you can open, and what it costs to have it built.
- What the site needs
- A live example
- The price
The short answer.
A life insurance agent website needs a page for each product you sell, a short path to a quote or a call, your licenses and states in plain view, real reviews and a booking calendar. Buyers arrive thinking about their family, so the site should read calm and clear, never pushy.
Most agent sites say everything about the agent and nothing about the buyer's problem. Write for the person who will read it: someone comparing term and whole life late at night, trying to work out how much coverage is enough.
What the site needs, page by page.
One page for each product you sell.
Term, whole life, indexed universal life, final expense and mortgage protection get searched separately. Give each one its own page, with the product name in the title, the web address, the heading and the first sentence. Say who it is best for. Skip the products you do not sell.
A short path to a quote.
A two-minute application or a quick call is enough to start. Ask for what you need to begin and nothing more. A long form loses the people who were only curious.
Your licenses, states and carriers.
Show the states you are licensed in, and your license number where your state or agency expects it. If you are independent, say how many carriers you compare and that it costs the buyer nothing. Check the wording with your compliance contact first.
A calendar for a free call.
Many life insurance buyers want to talk to a person before they type anything. A visible booking calendar and a phone number turn a visit into a conversation.
Reviews from real clients.
Use only reviews you can back up, and ask the client before you post their words. A few honest reviews beat a wall of vague praise.
An FAQ written out in full.
Answer what buyers actually ask: term versus whole life, how much coverage is enough, and whether working with a broker costs anything. Write every answer on the page instead of hiding it behind a click.
What the live example does.
The first screen.
One promise, protect the people you love without the pressure, a free 30 minute call button and a phone number. Open the life insurance example.
A three-step explanation.
It explains how working with an independent broker works in three short steps, so a nervous buyer knows what happens next.
Product questions grouped by topic.
Its FAQ is split into general, term life, whole life, indexed universal life, final expense and mortgage protection, so a buyer finds their own question fast.
The agent, the licenses and the reviews.
A short bio with license and state details, and client reviews, sit between the product sections and the booking calendar. The example uses a sample agent profile so you can see the layout and the writing. Yours would have your own name, photo, carriers, calendar and phone number.
Mistakes that cost you calls.
Publishing a rate you cannot honor.
A real premium depends on age, health and coverage amount. A number on the page that a real quote will not match brings you a complaint instead of a client.
One page for every product.
A single page for term, whole life and final expense matches none of those searches well. Split them.
Leading with carrier logos.
Buyers care about their family first. Put the logos lower on the page.
No way to book.
If the only option is a contact form, some visitors leave. Add a calendar and a phone number you answer.
What it costs, and how I build it.
An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month. See the full breakdown in insurance agent website cost.
In a lot of cases, depending on the build, I build the site first and you review it live before you pay anything. Look at the six live examples, compare templates, read what a site should include, or see the insurance agent websites page.
Questions you may be asking.
What should a life insurance agent website include?
A page for each product you sell, a short path to a quote or a call, your licenses and states, a booking calendar, honest reviews and an FAQ written out in full.
Should I show life insurance rates on my website?
I would not publish a number you cannot honor. A real premium depends on age, health and coverage amount. Show how the process works and invite a call or a short application instead.
Do I need a separate page for final expense or mortgage protection?
If you sell them, yes. People search them by name, and a page with the name in the title, the heading and the first sentence matches the search better than one shared page.
How much does a life insurance agent website cost?
An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly, with hosting, SSL, security and updates included and a 3-month minimum.
Can I see a life insurance agent website before I pay?
You can open the example today. In a lot of cases, depending on the build, I also build yours first and you review it live before you pay anything.
Does my agency or carrier have to approve my website?
Some do. Agencies and carriers often have rules about wording, logos and disclaimers, and state rules differ. Ask your compliance contact before you publish. I am not a lawyer.
Want a life insurance site like this one?
Tell me what you sell and where you are licensed, and I will send a plan in writing, with the price.