Medicare agent website: what it needs.
A Medicare agent website has to look nothing like a government site, explain the plan types in plain language and give a visitor who is turning 65 an easy next step. Here is what yours needs, shown on a live example you can open, and what it costs to have it built.
- What the site needs
- A live example
- The price
The short answer.
A Medicare agent website needs a page for each plan type you sell (Medicare Advantage, Medicare Supplement, also called Medigap, and Part D prescription drug plans), a starting point for people turning 65, the disclaimers carriers and CMS expect, a booking calendar and honest reviews. Medicare marketing is regulated, so wording matters more here than on most agent sites.
I am not a lawyer and the rules change. CMS sets national rules and each carrier adds its own. Check both, and your compliance contact, before you publish.
What the site needs, page by page.
One page for each plan type you sell.
Medicare Advantage, Medicare Supplement (Medigap), Part D drug plans, and dental, vision and hearing plans are different searches. Give each its own page, with the plan name in the title, the web address, the heading and the first sentence.
A Turning 65 starting point.
Many first-time buyers arrive because a birthday is coming. A page called Turning 65, start here, that explains the first steps in plain words and ends with a call to book, is the page those visitors need.
The disclaimer, in plain sight.
The example says it is not connected with or endorsed by the United States government or the federal Medicare program, and that plan availability, benefits and premiums vary by county. Visitors should never wonder who runs the site. Confirm the exact wording with your carriers and your compliance contact.
Where you can help.
Availability varies by county, so say where you are licensed and which areas you serve. It also saves the first minute of every call.
Enrollment periods in plain words.
The example explains the Annual Enrollment Period each fall and the Medicare Advantage Open Enrollment Period from January through March. Link to Medicare.gov for the exact current dates instead of printing dates you have to keep updated.
A calendar, reviews and an FAQ written out in full.
A free 30 minute call button, honest reviews you can back up, and answers on the page, not behind a click.
What the live example does.
The first screen.
Medicare made clear, finally, with a free call button and a phone number. Open the Medicare example.
A three-step explanation.
A short section, How does getting Medicare help work?, walks a visitor through telling you their needs, comparing plans side by side and enrolling.
A section for each plan type.
Medicare Advantage, Medicare Supplement (Medigap), Part D prescription drug plans, dental, vision and hearing plans, and a Turning 65 section, each with its own plain-language explanation.
The disclaimer in the footer.
A clear line on who the site is and is not connected with, plus a note that the site gives general information only. The example uses a sample agent profile so you can see the layout and the writing. Yours would have your own name, photo, carriers, calendar and phone number.
Mistakes that cost you calls.
Looking like a government site.
A visitor should never think you are Medicare itself. Use your own name, photo and brand, with the disclaimer where people can see it.
Quoting benefits you cannot verify.
Benefits and premiums vary by plan and by county, and they change. Describe how the plan types work and compare real plans on a call.
Asking for too much in a contact form.
Do not ask for a Medicare number or health details in a basic form. Ask for a name, a phone number and a good time to call.
One page for every plan type.
Medicare Advantage and Medigap are different searches with different buyers. Give each its own page.
What it costs, and how I build it.
An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month. See the full breakdown in insurance agent website cost.
In a lot of cases, depending on the build, I build the site first and you review it live before you pay anything. Look at the six live examples, compare templates, read what a site should include, or see the insurance agent websites page.
Questions you may be asking.
What should a Medicare agent website include?
A page for each plan type you sell, a Turning 65 starting point, the disclaimers your carriers and CMS expect, the areas you serve, a booking calendar, honest reviews and an FAQ written out in full.
What disclaimers does a Medicare agent website need?
CMS and your carriers set the rules, and they change. A common statement says the site is not connected with or endorsed by the U.S. government or the federal Medicare program, and that plan availability varies by county. Get the exact wording from your carriers and your compliance contact.
Can I use the word Medicare in my business name or web address?
Check with your carriers and your compliance contact first. Many carriers have rules about names, logos and web addresses, and a site should never look like it belongs to the government.
How much does a Medicare agent website cost?
An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly, with hosting, SSL, security and updates included and a 3-month minimum.
Can I see a Medicare agent website before I pay?
You can open the example today. In a lot of cases, depending on the build, I also build yours first and you review it live before you pay anything.
Do I need a Turning 65 page?
If you want first-time buyers, yes. It gives them one clear place to start, in plain words, and ends with a booking calendar.
Want a Medicare site like this one?
Tell me which plans you sell and where you are licensed, and I will send a plan in writing, with the price.