Insurance agency website templates: free, paid or done for you.
Insurance agency website templates come three ways: free, paid, or done for you, and the same goes for a solo agent's site. The price tag is the smallest difference between them.
- Free vs paid
- Hidden costs
- What to check
The short answer.
A free template costs you time. A paid template costs you money and time. A done-for-you template costs a monthly fee and almost none of your time. For most agents the choice comes down to one question: do you want to spend your evenings setting up a website, or selling insurance?
Three ways to start from a template.
A free template.
A free theme or website builder gives you a layout. You still have to buy a domain, find hosting, set up SSL, write every page, connect a form and a calendar, and keep it all updated. It is free to download and not free to finish.
A paid template.
A paid theme or a builder subscription saves design time and often has better layouts. You still do the writing, the setup and the updates, so the site only looks as good as the time you give it.
A done-for-you template.
Someone sets up a proven layout for your niche, writes it, connects your calendar and domain, hosts it and keeps it updated. You give up some freedom to rearrange things, and you get your evenings back.
What to check in any template.
Does it work on a phone?
Open the demo on your own phone before you decide. Most visitors will be on one.
Is it fast?
A slow template loses people before they read anything. Open the demo on mobile data, not only on wifi.
Where do the leads go?
A form that emails a mailbox nobody checks is worse than no form. Know exactly where a lead lands and how fast you will see it.
Can visitors book a time?
A calendar link turns a visit into an appointment. If you have to add it yourself, count that as setup time.
Is there room for your face and your disclosures?
Your photo, your license information and any required disclosures need a place on the page. Check your carrier's and your state's advertising rules before you publish.
Who owns the domain?
You should. Whatever you pick, buy the domain in your own name.
What a done-for-you template costs with me.
The insurance agent websites I build are $423 a year, about $35 a month, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month, with no cancellation fee.
You pick a niche: life, health, Medicare, property and casualty, annuity and investment, or one site for everything you sell. You pick one of seven color schemes or I match your logo. I write it, connect your calendar and your domain or a free subdomain, and host it. Basic edits are included, and extra pages or features are quoted first. See the live examples or see the plans.
Questions you may be asking.
Is there a free insurance agency website template?
Yes, there are plenty, for agencies and for solo agents. Free means you download the layout and then do everything else yourself: domain, hosting, SSL, writing, forms, calendar and updates. The cost is your time.
What is the best insurance agency website template?
The best one is the one you will actually finish and keep updated. For most agents that is a layout built around one promise, your photo, a quote form or calendar, reviews and a short FAQ. Open the live examples to see it.
Is there a life insurance agent website template?
Yes, free and paid ones exist. Look for sections for term, whole life, indexed universal life and final expense, a short path to a quote and a booking calendar. See what a life insurance agent website needs, with a live example.
What is the best insurance agency website builder?
A builder gives you tools and you do the work. Wix, Squarespace and WordPress are the common ones. The best builder is the one you will actually finish and keep updated, so be honest about how much time you have. If you would rather not build it at all, a done-for-you site means someone builds and hosts it for you.
Can I edit a done-for-you template?
You can ask for basic edits and I am happy to do them. If you need extra pages or features, I quote that first so there are no surprises.
Do I own my domain?
Yes. Bring your own and I connect it for free, or start on a free subdomain and add your own later.
How long does it take to get a site?
I typically build it within 24 hours of signup, depending on when you send your details. A weekend or a holiday can add a day.
Want the template done for you?
Tell me about your agency and I will send a plan in writing, with the price.