Do-It-Yourself Insurance CRM Software. Same Tech Stack.
Save BigSet It Up Yourself.

Do It Yourself Plan

Do-It-Yourself is the identical platform as our Done-For-You plan - the full 1,400+ feature system with 40+ automations already built, your AI bot trained, a complete insurance website and booking systems ready to go. The only difference: you handle the setup yourself, lean on our knowledge base and video tutorials, and save big.

$197/mo
SAVE $300/MO vs Done-For-You Price locked at $197 for as long as you stay
on Steroids
180point setup / client

Here's What You're Doing Yourself

On Done-For-You, our team sets up and customizes every new account - live Zoom calls, A2P registration, domain setup, website edits, importing your leads and book of business, and configuring all 40+ automations and your AI, truly done for you. With DIY, that setup is on you. That's exactly why it costs $300/month less.

Same Platform.
You Set It Up.

You get everything our Done-For-You clients get - pre-built and ready. You just do the hands-on setup yourself.

Already Built Into Your Account

The exact same platform as Done-For-You - nothing stripped out.
  • All 40+ automations & workflows pre-built
  • Your AI bot trained and ready
  • A complete, high-converting insurance website
  • Booking & calendar systems set up
  • Full CRM, pipelines & unified inbox
  • Power dialer, marketing assets
  • All 1,400+ platform features & AI staff
See the full feature list →

What You'll Do Yourself

Guided by our knowledge base & video tutorials - no live setup or support.
  • Complete the A2P registration process
  • Connect and set up your own domain
  • Make your own edits to the website & funnels
  • Import your leads
  • Import your book of business
  • Adjust automations & calendars to your workflow
  • No live Zoom onboarding · no done-for-you build · no 1-on-1 support

Your Smart Website,
Built For You.

Included With Do-It-Yourself

This is not a template. You get a complete, professionally built smart website that works like a 24/7 employee. You connect your domain, calendars, and number, then it ranks, chats, captures, and books appointments while you sell.

Ready-Built Smart WebsiteA complete, professionally built insurance website, ready the moment you log in. No designing, no building. It is done.
Connect Your Own DomainPoint your custom domain at the site and follow our step-by-step guide to take it live.
SEO & AEO ReadyBuilt on an SEO and AEO optimized structure to rank on Google and get picked up by AI like ChatGPT. The ongoing optimization is up to you.
Google Reviews On DisplayConnect your Google Business Profile and your 5-star reviews show right on your site.
Connect Your Own CalendarsLink your phone, Zoom, and in-person booking calendars so appointments drop straight into your schedule.
You Set Up A2P TextingRegister for A2P texting compliance with our step-by-step guide so your SMS and AI follow-ups send reliably.
Lead Magnets IncludedReady-made guides and funnels are built in to capture visitors and turn them into leads automatically.
AI Voice Bot Built InConnect your number and the built-in AI voice bot answers calls and books appointments on your calendar.
AI Chat Bot Built InA built-in AI chat bot greets every visitor 24/7, answers questions, and captures leads.
Quick Application FormsFast-apply forms are built into the site and wired to your booking calendar, so applications and appointments flow in together.
Auto-Collected & AI-Replied ReviewsReview tools are built in to gather Google reviews, reply with AI, and display them live once you connect your profile.
Link-In-Bio PageA custom link-tree page for your events and social media that sends every follower straight to your offers and booking.
Light & Dark VersionsEvery site ships in two designs, a clean light version and a bold dark version. Pick the look that fits your brand.
See It In Action
Live demo · light & dark versions available · opens in a new tab
1,400+
Features In Your Account
40+
Automations Pre-Built
10x
More Dials Per Hour
60%
Lower Software Cost

Is DIY Right For You?

Be honest with yourself - this plan is only for true do-it-yourselfers.

DIY is for you if…

You genuinely want to learn the platform, you're comfortable following step-by-step guides and video tutorials, you'll roll up your sleeves to connect your domain, run A2P, and import your data - and you want to save $300/month doing it yourself.

Choose Done-For-You if…

You'd rather have our team handle all the setup, hop on live Zooms, customize everything, import your book of business, and support you ongoing - so you can just start selling.

DIY vs Done-For-You

Same platform. The difference is who does the work.

 
DIY · $197/mo
Done-For-You · $497/mo
The full 1,400+ feature platform
✓
✓
40+ automations pre-built
✓
✓
AI bot trained & website ready
✓
✓
Done-for-you setup & expert work
✗
✓
Live Zoom onboarding
✗
✓
A2P, domain & imports handled for you
✗
✓
Ongoing 1-on-1 support
✗
✓
Knowledge base & video tutorials
✓
✓

Ready to Build It
Yourself & Save?

Get the exact same platform our Done-For-You clients run - for $300/month less. Just bring your willingness to learn.

DIY Questions,
Answered.

What agents ask before starting the Do-It-Yourself plan.

Same exact platform - 1,400+ features, 40+ pre-built automations, AI staff, and a complete insurance website. On DIY you handle the setup yourself with our knowledge base and video tutorials. On Done-For-You ($497/mo) our team builds, customizes, and supports everything for you.

Yes. Your Do-It-Yourself price stays at $197 a month for as long as you stay continuously subscribed, even if the published price goes up. It ends only if you cancel or your subscription lapses.

There is a 3-month minimum. After that it continues month to month, and your $197/mo price is locked for as long as you stay.

Launch is built on GoHighLevel, which is an incredibly powerful platform, but I want to be upfront: it is not a basic point-and-click app.

If you are willing to follow tutorials, slow down, and put in the time to learn the system, you can absolutely set it up. We provide step-by-step guidance for things like A2P registration, domain connection, website edits, lead imports, automations, calendars, forms, and more.

But if you are not tech-savvy, have no patience for learning software, or expect everything to be effortless on day one, this may not be the right fit.

This platform can replace a huge part of your tech stack and give you a serious advantage, but only if you are willing to learn how to use it properly. If you are ready to harness one of the most powerful and feature-rich business automation platforms available, Launch can be a game changer.

If you are not ready to put in the effort, do not sign up yet.

Anytime. Upgrade and our team takes over the setup, customization, and ongoing support from wherever you left off.

No setup fees and no contracts. The only extras are pass-through carrier messaging fees (low, pay-as-you-go) and a one-time ~$23.50 A2P registration - billed at cost, never marked up.

Launch Your Platform

Same full platform either way, at $197/mo, locked in for as long as you stay.

Included free: a 1-on-1 strategy Zoom call with our team to plan your build.
Secure, encrypted checkout. By starting you agree to a recurring $197/mo charge with a 3-month minimum. Standard carrier messaging fees & a one-time A2P registration (about $23.50) are billed separately at cost.