Insurance agent website: what it should include.
An insurance agent website needs a few things to turn visitors into quote requests. Insurance is my niche, so here is what it should include, what to skip, and what it should cost.
- Insurance is my niche
- Real prices
- Built before you pay
The short answer.
An agent website has one job: get a visitor to call, text or request a quote. That means a clear first screen, your phone number one tap away, a quote request that is short and a site that loads fast on a phone. Everything else is decoration.
What it should include.
A clear first screen.
Who you are, what you sell and where you work, in a sentence a stranger understands.
Calling and texting one tap away.
Most visitors are on a phone. If they have to hunt for your number, they leave.
A short quote request.
Ask for the few things you need to start. Every extra field loses people.
Pages for each line you sell.
Life, health, Medicare, annuities, whatever you write. Each deserves its own page so people and search engines can find it.
Your face and your story.
People buy insurance from people. Show who they will be talking to.
Fast hosting, security and updates.
A slow or unsecured site costs you leads and trust.
What I would skip.
Stock-photo filler.
It makes every agent look the same.
A long menu.
Fewer choices get more calls.
Pop-ups that cover the page.
They annoy visitors on a phone.
A site you cannot change.
If every edit costs a bill or a week, your site goes stale.
What it should cost.
A custom agency site from a web designer commonly runs $2,000 to $5,000 up front, plus monthly hosting and hourly edit fees. My insurance agent website is $423 a year, about $35 a month, or $47 if you pay monthly, with hosting, maintenance and security included, a 3-month minimum and then month to month. I build it first and you review it live before you pay. See the insurance agent website offer.
What to add next.
Once the site is live, the next leak is follow-up. Leads that wait hours for a reply go to the next agent. Instant lead response answers every new lead in seconds by text, email and voicemail, and cold lead reactivation wakes up the ones you already paid for.
Questions you may be asking.
What should an insurance agent website include?
A clear first screen, calling and texting one tap away, a short quote request, a page for each line you sell, your face and story, and fast, secure hosting.
How much does an insurance agent website cost?
A custom agency site from a designer commonly runs $2,000 to $5,000 up front plus monthly fees. Mine is $423 a year, about $35 a month, or $47 if you pay monthly, with hosting and maintenance included.
Do I pay before I see the site?
No. I build the complete site first and you review it live. You only pay if you want to keep it.
Do I need to own my domain?
You can bring your own domain or start on a free subdomain. Most agents buy their own and keep it for good.
How long does it take?
Most insurance agent websites are built and ready to review within 24 hours.
Want to see your agency site before you pay?
Tell me about your agency and I will build it first.