Do insurance agents need a website? Yes, a simple one.
Yes, insurance agents need a website, but a simple one is enough. People search your name before they call you back, and a page that shows who you are, what you sell and where you are licensed turns that search into a call. Here is what it has to do, what it costs, and the cases where I would wait.
- People look you up first
- One simple site is enough
- $47 a month from me
The short answer.
You do not need a website to sell a policy. You need one so the person you just called, texted or were referred to can check that you are real. No site, or a carrier page with a stock photo, loses some of those people quietly. You never hear about it. They just do not call back.
What a website does for an agent.
It answers "is this person real?"
Your face, your license states, your phone number and a few reviews do more than any sales pitch.
It gives referrals a place to land
A referred client still looks you up. Give them something better than a social profile.
It takes quote requests while you sleep
A form that sends you the lead, and replies to them in seconds, works at midnight when you do not.
It is yours
A carrier page or a social account can change or vanish. Your own domain goes with you if you move agencies or go independent.
It helps you show up locally
A site linked to your Google Business Profile gives Google more to work with when someone searches for an agent near them.
What it has to have.
Who you are and what you sell
Life, health, Medicare, auto, home. Say it in the first line.
Where you are licensed
State by state. It answers the first question a stranger has.
A way to reach you now
Tap to call, tap to text and a short quote form.
Proof
Reviews, years licensed, carriers you work with if you are allowed to name them.
The rest is optional
See the full list in what an insurance agent website should include.
When I would wait.
If you are brand new, captive, and your carrier forbids your own site, follow the carrier's rules and use the page they give you. If you are not licensed yet, get licensed first. Everyone else should have a simple site, and should not overpay for it. Medicare agents have extra rules about what a site can say, so read the Medicare agent website guide first.
What it costs.
I build insurance websites for $47 a month, or $423 if you pay for the year. Hosting, SSL, security and updates are included. A custom site with more pages costs more. The details are on the insurance websites page, and this guide breaks down what agents usually pay.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
Do insurance agents really need a website?
Yes. People look you up before they call back, and a simple site that shows who you are and where you are licensed earns that call.
Is a Facebook page enough for an insurance agent?
It helps, but it is not yours and it does not show up the same way in search. Use it alongside a simple site, not instead of one.
Can captive agents have their own website?
It depends on the carrier. Some provide a page and limit anything else. Check your agreement before you build.
How much does an insurance agent website cost?
Mine are $47 a month or $423 a year. Custom builds and agencies charge more.
What is the most important thing on an agent website?
A clear way to reach you now: tap to call, tap to text and a short quote form that gets answered fast.
Need a site that makes you look as good as you are?
Tell me what you sell and where you are licensed, and I will show you what yours would look like.