Insurance agent website examples you can open.
Insurance agent website examples you can actually open: six live sites, one for each part of the business, and what each one does that is worth copying.
- 6 live examples
- Life, health, Medicare
- What to copy
The short answer.
A good insurance agent website does five things on the first screen. It says who you help, shows your face, gives one clear way to call or book, shows proof like reviews, and loads fast on a phone. All six examples below do that.
They use a sample agent profile, so you can see the layout and the writing without reading someone else's real clients. Yours would have your own name, photo, carriers, calendar and phone number.
Six examples you can open.
Life insurance.
Built around one promise: protect the people you love, without the pressure. It has a quote form, a booking calendar, reviews and a short FAQ about working with an independent broker. Open the life insurance example. Read what a life insurance agent website needs.
Health insurance.
Plain language for a confusing subject, with a section on the difference between plan types and a free consultation you can book. Open the health insurance example. Read what a health insurance agent website needs.
Medicare.
Medicare made clear, with a section on how getting Medicare help works and a calendar to book a call. Open the Medicare example. Read what a Medicare agent website needs.
Auto, home and business.
A property and casualty site that explains the difference between an independent agent, a captive agent and a quote site, and puts auto and home under one roof. Open the P&C example.
Annuities and retirement income.
It talks about market risk head on, with a section on what happens to your money when the market drops and how annuities compare with CDs and the market. Open the annuity example.
Every line on one site.
For agents who sell more than one thing. One site covers all of it, so your name is not split across several. Open the multi-line example.
What every one of them gets right.
It says who you help in plain words.
The headline speaks to the person reading it. It does not say welcome to our agency.
It puts your face on it.
People buy insurance from a person. Each example has an about section with a face and a short story. On my plan you upload your own headshot when you sign up, so the site shows you and not a stock stranger.
It gives one next step.
A quote form, a calendar and a phone number all point at the same goal, which is a conversation. Visitors should never have to hunt for how to reach you.
It answers the questions before they call.
A short FAQ saves you from answering the same ten questions on the phone, and it helps the page show up when someone searches for the answer.
It is fast on a phone.
Most visitors will be on a phone. If the page is slow or the text is tiny, they leave before they read a word.
What I would leave off.
Stock photos of handshakes.
Visitors have seen them a thousand times. Use your own photo.
A wall of carrier logos.
Unless a carrier requires them, they push the part that matters, which is you, further down the page.
Rates and promises you cannot back up.
Insurance advertising rules differ by state and by carrier. Ask your carrier or your compliance contact before you publish rates, claims or testimonials.
A contact form with ten fields.
Name, phone and what they need is enough. The rest comes on the call.
What an insurance agent website from me costs.
The insurance agent websites I build are $423 a year, about $35 a month, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month, with no cancellation fee.
The site is a template, which is how the price stays low. I write it for your niche and connect your calendar, your colors, and your own domain or a free subdomain. Basic edits are included, and extra pages or features are quoted first. Most go live within about 24 hours of signup. See the plans.
Questions you may be asking.
What are good insurance agent website examples?
Look for ones that say who you help on the first screen, show your face and give one clear way to call or book. The six examples on this page do that for life, health, Medicare, property and casualty, and annuity agents.
Do you have life insurance agent website examples?
Yes. There is a live life insurance example above, plus health, Medicare, property and casualty, annuity and a multi-line site. You can open each one on your phone.
Are these real agents?
They use a sample agent profile so you can see the layout and the writing. Your site uses your own name, photo, carriers, reviews and calendar.
What should an insurance agent website include?
A clear promise, your photo, a quote form or calendar, reviews, a short FAQ and your phone number. I wrote a longer list in what an insurance agent website should include.
How much does an insurance agent website cost?
Mine are $423 a year, about $35 a month, or $47 a month if you pay monthly. Published estimates for a custom agency build run from about $2,000 to well over $20,000. I broke it down in insurance agent website cost.
Want one of these for your agency?
Tell me about your agency and I will send a plan in writing, with the price.