Insurance agent website cost: what it should really run.
Insurance agent website cost depends on what is included. Here is the range I see, what the money actually pays for, and what I charge.
- Real ranges
- What is included
- What I charge
The short answer.
Published estimates for an insurance agent website run from about $2,000 for a template site to $20,000 or more for a custom build with quoting tools, with monthly costs on top. A done-for-you insurance website from me is $423 a year, about $35 a month, or $47 a month if you pay monthly, with hosting and updates included.
The number matters less than what it includes. Two sites at the same price can mean very different things once hosting, edits and a booking calendar are counted.
What you are paying for.
Design and writing.
Someone has to lay out the pages and write them for your niche. This is the part agencies charge up front for.
Hosting, SSL and security.
A site has to live somewhere fast and stay secure. Ask whether that is in the price or a separate monthly bill.
Edits and updates.
Your licenses, carriers and offers change. Ask what a change costs, because hourly edit fees add up quietly.
The forms and the calendar.
A quote form and a booking link are what turn a visit into a conversation. Ask who sets them up and where the leads land.
Quote tools and agency software.
If you add a quote engine or connect your agency software, that is usually billed separately by the company that provides it. Ask before you assume it is covered.
The domain.
Your domain is your address. It should be in your name, and you should be able to take it with you.
What I would ask before signing.
What does the monthly price include?
Hosting, security, updates, edits, support. If any of those is extra, add it to the real cost.
What does a change cost?
If the answer is an hourly rate, expect to pay it often.
Who owns the domain?
You should.
Is there a minimum term?
Ask what you owe if you leave. Mine is a 3-month minimum, then month to month, with no cancellation fee.
Can I see it before I pay?
In a lot of cases, depending on the build, I build first and you see it before you pay. If a designer wants the whole fee before you see anything, that is a risk.
What I charge.
The insurance agent websites I build are $423 a year, about $35 a month, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month, with no cancellation fee.
A custom agency site from a web designer typically runs $2,000 to $5,000 up front, plus monthly hosting and hourly edit fees. Mine is a template that I write for your niche, which is how the price stays low. Basic edits are included, and extra pages or features are quoted first.
If you add texting or phone numbers, those are billed at cost. The usage page has the carrier fees.
When it costs more.
If you want a fully custom design, a quote engine or a connection to your agency software, that is a bigger project and I quote it separately. Start with the site, then add the rest when it earns its keep.
Questions you may be asking.
How much does an insurance agent website cost?
Published estimates run from about $2,000 for a template site to $20,000 or more for a custom build with quoting tools. Mine is $423 a year, about $35 a month, or $47 a month if you pay monthly.
How much does an insurance agency website cost per month?
Mine is about $35 a month on the annual plan or $47 a month if you pay monthly. Hosting, SSL, security and updates are included, with a 3-month minimum and then month to month.
Is a cheap insurance website a bad idea?
The price alone does not tell you. Ask what is included, who owns the domain, what a change costs and what happens if you leave. A low price with clear answers beats a high price with vague ones.
What costs extra?
Your domain, if you do not already own one, and usage if you add texting or phone numbers, which is billed at cost. Extra pages, new features and larger custom work are quoted first.
Do I pay anything up front?
There is no setup fee. In a lot of cases, depending on the build, I build the site first and you see it before you pay.
Want a real number for your agency?
Tell me about your agency and I will send a plan in writing, with the price.