Insurance agent marketing ideas: nine that cost little.
The best insurance agent marketing ideas make more of the leads and clients you already have: answer faster, follow up longer, ask for reviews and stay visible. I have listed nine, in the order I would do them.
- Start with the leads you have
- Most take an afternoon
- Real prices where I sell it
The short answer.
Before you spend on more leads, fix what happens to the ones you get. Answer new leads in seconds, text back missed calls, work your old leads, ask every client for an honest review, and keep a simple website and a steady social presence. Most of that costs little and none of it needs a big budget.
Nine ideas, in order.
1. Answer every new lead in seconds
A person who fills out a quote form can hear from several agents. A text and an email that go out right away start the conversation while they are still looking. Instant Lead Response does this for $297 a month.
2. Text back every missed call
When you cannot pick up, the caller gets a text right away and the reply comes to you. Read missed call text back for small business.
3. Work the old leads you already paid for
Most leads get one call and a voicemail. A short sequence of texts, emails and voicemails brings some of them back. See whether aged insurance leads are worth it.
4. Ask every client for an honest Google review
Ask by text, with the link, right after the work is done, such as a placed policy or a solved problem. Ask everyone, not only the people you expect to be pleased. Reviews are what a stranger reads before they call.
5. Have a website that answers real questions
What you sell, where you are licensed, who you are and how to reach you. See what an insurance agent website should include.
6. Keep your Google Business Profile complete
Correct hours, services, phone number and a few real photos. It is free and it is often the first thing people see.
7. Post simple things, consistently
A short answer to a question a client asked you this week is enough. Consistency matters more than polish.
8. Check in with the clients you have
A client who only hears from you at renewal is easy to lose. A short check-in during the year gives them a reason to stay and to refer.
9. Ask for referrals at the right moment
Right after you saved someone money or fixed a claim problem. Make it easy: one text they can forward.
What I would skip for now.
Buying more leads before your follow-up works. If a new lead waits hours for a reply, a bigger lead budget only sends more people to the agent who answers first.
Where I can help.
I build these for insurance agents. An insurance website is $47 a month. Instant Lead Response and Cold Lead Reactivation are $297 a month each. If you want all of it set up for you, read what done-for-you insurance marketing includes or see every insurance plan.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
What is the cheapest marketing for a new insurance agent?
Fast follow-up on the leads you already have, and review requests. Both cost little and both pay off before ads do.
Do insurance agents need a website?
Yes. People look you up before they call back. A simple site that says what you sell, where you are licensed and how to reach you is enough. Mine are $47 a month. See insurance agent websites.
Does social media work for insurance agents?
It keeps you visible so clients and referrals remember you. I would not expect it to replace fast follow-up.
Should I buy insurance leads?
Only once you can answer in seconds and follow up for weeks. Otherwise you are paying for leads another agent will close.
Can you do the marketing for me?
Yes. I offer a Done-For-You plan where my team sets up the whole system on your account. See done-for-you insurance marketing.
How do I reach you?
Call or text (561) 287-3456. That reaches me, Corey Gray, the owner.
Want help with the first three?
Tell me how leads reach you today and I will send a plan in writing, with the price.