Life insurance lead follow up script for every touch.
A life insurance lead follow up script should remind the person what they asked for, ask one easy question and never push. You need a version for the call, the voicemail, the text and the email, because most leads need several touches. Here is each one, in the order I would use them.
- Call, voicemail, text, email
- One question at a time
- Several touches, then stop
The short answer.
Life insurance is easy to put off. Nobody wakes up in a hurry to buy it. Your follow-up has one job: make it simple to pick the conversation back up. Short, friendly, one question. The scripts below do that at each step.
The first five minutes.
Live call
"Hi, is this Marcus? This is Alex with Summit Insurance. You asked about life insurance a few minutes ago and I wanted to catch you while it is fresh. Do you have two minutes? Great. Who are you looking to protect?"
Voicemail
"Hi Marcus, this is Alex with Summit Insurance, calling about the life insurance quote you asked for. I will text you too so you have my number. Talk soon." More in insurance agent voicemail scripts.
Text
"Hi Marcus, Alex with Summit Insurance. I just tried you about your life insurance request. Is now OK for a quick call, or is later better?"
Email
Subject: Your life insurance quote. "Hi Marcus, thanks for reaching out. I need three quick answers to get you real numbers: your age, whether you use tobacco, and about how much coverage you want. Reply here or call me."
Day three and day seven.
Day three text
"Hi Marcus, Alex here. Still want help with life insurance? I can have numbers for you in about ten minutes."
Day three call
"Hi Marcus, Alex with Summit Insurance. I know life gets busy. I just need a couple of answers to get your quote done. Is now OK?"
Day seven text
"Hi Marcus, most people I talk to are surprised how little term coverage costs. Want me to send two options, no call needed?" Send this only if you can stand behind it for that person.
Last try
"Hi Marcus, I will close your request for now so I am not bothering you. If you want to pick it up later, text me here."
When they answer with a reason.
"I need to talk to my spouse."
"Of course. Would it help if I sent a short summary you can both look at, then we talk Thursday?"
"It is too expensive."
"Fair. What monthly number would feel comfortable? Let me see what fits that."
"I already have coverage through work."
"Good. Most of the time that coverage ends when the job does. Want me to show you what a small policy of your own would cost?"
"Not interested."
Thank them and stop. See what to say when an insurance lead says not interested.
Where I would be careful.
Do not quote a price in a script. Say what is true for that person after you have their answers. Text only people who gave you permission to text them, keep a record of when and how they gave it, say who you are, and stop the moment someone asks. Medicare and some states add stricter rules. This is general information, not legal advice, so check with your compliance contact before you send anything.
How I do it.
My Instant Lead Response sends the first text and email within seconds of every new life insurance lead, so they hear from you before another agent calls. For leads that went quiet, Cold Lead Reactivation runs the follow-up by text, email and voicemail. Each is $297 a month, with texts at cost, about 2 cents each.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
What do you say when following up on a life insurance lead?
Say who you are, remind them they asked about life insurance and ask one easy question, such as who they want to protect or whether now is a good time.
How many times should I follow up with a life insurance lead?
Several times over a couple of weeks, across calls, texts, voicemail and email. End with a polite close-the-file message.
Should I text or call a life insurance lead first?
Call right away, and if they do not answer, leave a voicemail and send a text within the same minute so they recognize your number.
What do I say if they have coverage through work?
Agree it is good to have, then mention it usually ends with the job and offer to show what a small policy of their own would cost.
Can I automate life insurance follow-up?
The first reply and the check-ins, yes, with consent. The conversation itself should be you.
Life leads going quiet?
Tell me where your leads come from and I will show you what the first week of follow-up looks like.