Final expense follow up script that sounds human.
A final expense follow up script should be slow, clear and kind. You are usually talking to someone older, about a subject nobody enjoys, and often on a phone they answer with caution. Here are scripts for the call, the voicemail, the text and the second try, plus what to say when a family member picks up.
- Slow and clear
- Say why you are calling
- Call back when you said
The short answer.
Final expense leads go cold for two reasons: they did not recognize the number, or they did not understand who was calling and why. Fix both in the first ten seconds. Say your name, say they asked for information, and say what it was about in plain words.
The first call.
Opening
"Hello, is this Mrs. Carter? My name is Alex, with Summit Insurance. You sent in a request for information about coverage for final expenses. I am the agent who handles that. Did I catch you at an OK time?"
If they do not remember
"That is all right. It was a form about a small policy that pays for funeral costs so your family does not have to. I can explain it in two minutes and you can tell me if it is for you."
First question
"Do you have anything in place today, or would this be your first policy for that?"
When there is no answer.
Voicemail
"Hello Mrs. Carter, this is Alex with Summit Insurance. I am calling about the final expense information you asked for. My number is 555 0100. I will try you again tomorrow morning." Then call when you said you would.
Text, if you have permission
"Hello Mrs. Carter, this is Alex with Summit Insurance. I called about the final expense information you requested. What time is good for a short call?"
Second call
"Hello Mrs. Carter, it is Alex with Summit Insurance again. I left you a message yesterday about the information you asked for. Is this a better time?"
Last try
"Hello Mrs. Carter, this is Alex one more time. I do not want to bother you, so I will stop calling. If you would still like the information, my number is 555 0100."
When someone else answers.
A family member
"Hi, this is Alex with Summit Insurance. Mrs. Carter asked for some information and I am returning her request. Is she available, or is there a better time?" Do not share details with anyone but the person who asked.
"She is not interested."
"Understood, thank you. I will take her off my list." Then do it.
Where I would be careful.
Speak slowly and never rush a decision. Do not describe the policy as free or guaranteed unless that is exactly what the carrier says. Calls must stay inside 8 am to 9 pm in the person's time zone, or tighter where the state requires it. A live voicemail you leave yourself is the simple case. Prerecorded and ringless voicemails are treated like robocalls and need the right consent. This is general information, not legal advice, so check with your compliance contact before you send anything.
How I do it.
My Cold Lead Reactivation works old final expense leads with text, email and voicemail written for that market, and Instant Lead Response answers new ones within seconds. Each is $297 a month. I handle the carrier registration, and texts are about 2 cents each, billed at cost.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
What do you say when following up on a final expense lead?
Say your name and agency, that they asked for information about final expense coverage, and ask if it is an OK time. Then ask whether they have anything in place today.
How many times should I call a final expense lead?
Several times over a couple of weeks, at different hours. Leave a voicemail, say when you will call back and keep that promise.
Should I text final expense leads?
Only with permission. Many older clients prefer a call, so use text as a short note that asks what time is good.
What if a family member answers?
Say who you are and that you are returning a request. Ask for a better time. Do not discuss details with anyone except the person who asked.
Are old final expense leads worth calling?
They can be, with the right consent and a patient follow-up. Start with the newest ones.
Sitting on old final expense leads?
Tell me how many you have and how old they are, and I will tell you honestly what I would expect.