Ask in plain words
Which leads from the weekend haven’t been called?
ATLAS answers from the records in DealerOps, with a link to each source.
Every lead, deal and unit in one cockpit.
Leads and BDC, the showroom floor, desking, F&I, inventory, trade-ins, recon and your sales team, in one private command center with your store’s name on it. ATLAS, the built-in AI assistant, shows where leads are going cold and gross is leaking.
Meet ATLAS. Talk to your business.
Ask about anything in DealerOps. ATLAS answers from your own records, shows the evidence and suggests the next useful step.
ATLAS works inside your role and the permissions your team sets.
See the whole picture
Which used units should we reprice first?
The answer brings the related records, owners and dates together before anyone decides.
Act within your authority
Drafts, messages and record changes wait for a person to approve them, and every completed action has a receipt.
From the first lead to the delivered car.
The lead gets a fast first touch
Sixteen lead sources land in one inbox with a speed-to-lead timer and round-robin assignment.
The deal gets worked and desked
The up log, test drive, four-square worksheet, trade and lender decision live in one deal jacket.
Delivered, funded and counted
Contracts in transit, F&I products, gross and commission roll up to the store and the consultant.
The questions every store asks before the Saturday rush.
Who’s calling the weekend internet leads?
Leads arrive from a dozen sources and wait in different inboxes.
With DealerOps: One inbox shows every new lead, its owner and how long it has waited for a first touch.
Which units are eating our floorplan?
Aging hides in a DMS report nobody opens until month end.
With DealerOps: Aging buckets, price-to-market and repricing suggestions sit on the inventory screen.
Why is GAP penetration down?
F&I results show up after the month is over.
With DealerOps: Product penetration and back-end PVR per F&I manager, updated as deals fund.
A command center for your store. Without the traditional custom-build price.
DealerOps shows what is possible. We shape the rooftops, lead sources, pay plans and workflows around your dealership, and your team works in your brand.
Built around your brand.
Your logo, colors, rooftops, lead sources, pay plans and processes. Your store gets its own private copy with its own data.
Our custom-build savings target.
Our goal is to reduce build cost by 70-90% versus a comparable from-scratch command center, by adapting an existing foundation instead of rebuilding every component.
Agreed before we build.
Your proposal spells out the workflows, users, connections and any outside platform costs before you commit. We confirm the schedule once we know your systems, access and scope.
Savings target compared with a similarly scoped from-scratch build. Your quote and launch date depend on customization, integrations, data readiness and ongoing services. Complex builds take longer.
Everything the store runs on, in one place.
Built for franchise and independent dealers and dealer groups whose CRM, DMS, inventory tool, spreadsheets and ad reports never quite line up.
Command Center. The store at a glance.
Units sold against objective by store, pace, front and back gross, PVR, speed-to-lead, appointments set, shown and sold, aged inventory and contracts in transit.
- A morning brief from ATLAS, ranked by priority
- Signals for what needs a manager now
Leads & BDC. Respond while the lead is warm.
One inbox for website, marketplace, social, phone, walk-in, chat, service-to-sales and equity-mining leads, with a speed-to-lead timer, round-robin assignment, duplicate merge and full text, email and call threads.
- An appointment board with set, confirmed and shown
- A BDC scoreboard
Showroom. Run the floor.
Customers on the lot now, the up log and rotation, test drives, turn-overs to a manager and today’s desk log, with a real photo of every vehicle.
Deals & desk. The deal jacket, with the four-square.
A 12-stage deal board, manager approvals and a deal jacket with the four-square payment worksheet, the trade, the lender decision, stips, delivery and compliance checklists. Payments shown are worksheet estimates, not quotes.
F&I. See F&I while it matters.
The menu log, product penetration and back-end PVR per F&I manager, lenders, contracts in transit and chargebacks.
Inventory. Know every unit.
Days in stock, aging buckets, price-to-market, a merchandising score, marketplace syndication and ATLAS repricing suggestions on aged units, with real photos of every vehicle.
- Trade-in appraisals with ACV and book values
- Look-to-book by acquisition source
Recon. Move the trade to the front line.
Inspection, mechanical, body, detail and photos to front line, with the bottleneck highlighted and time-to-line against a five-day goal.
Sales team. A leaderboard your team will actually check.
Units, gross, close rate and CSI by consultant, pay plans with flat, percent-of-gross, minis, volume tiers and spiffs, commission statements, goals, schedule and training.
Built around the people on the floor.
One product. The right view for each role.
Everyone signs in to the same store and sees what their role needs. In the demo, switch seats with the Viewing as control.
Dealer Principal. Both stores and every department.
General Sales Manager. The desk, the deals and the team.
Sales Consultant. Only their own leads, deals and statement.
F&I Manager. Menus, lenders and contracts in transit.
BDC Agent. The inbox, phones and the appointment board.
Ask your dealership anything.
ATLAS writes the morning brief from your store’s data and answers questions with a link to where to act, from the aged unit to the lead that waited too long.
- Which leads from the weekend haven’t been called?
- Which used units should we reprice first?
- What’s holding up the deals on the desk?
- Why did GAP penetration drop at the Supercenter?
People stay in charge. Replies, next steps and agent actions are drafts that wait for a person to approve them.
Open the working demo.
No sign-in. Start with the guided tour, then use the Viewing as switcher at the top of the demo to change seats. Data resets nightly.
Connects to the systems you already run on.
We agree the connections in scope, build and test each one, and the Integrations screen shows its real state: connected, degraded or not configured. What each system can share depends on its API.
- DMS (CDK, Reynolds & Reynolds, Dealertrack DMS)
- CRM import
- Credit bureau and soft pull
- RouteOne and Dealertrack credit apps
- AutoTrader, Cars.com, CarGurus, Facebook Marketplace
- Meta Ads and Google Ads
- Google Business Profile reviews
- KBB and Black Book values
- Website lead webhooks
- Phone and text
- Google Workspace
- Stripe deposits
Straight answers.
Does it replace my DMS?
No. DealerOps sits on top of your DMS and reads from it where a supported connection is in place. Your DMS stays the system of record.
What about my CRM?
DealerOps can import from your CRM or run beside it. We agree which during scoping.
Is my data separate?
Yes. Every dealer gets its own private copy of DealerOps: its own code, server and database, holding only its own data.
Can it carry my store’s brand?
Yes. Your logo, colors, rooftops, lead sources and pay plans. Your team sees your brand, not ours.
Are the payments in the deal jacket quotes?
No. Four-square and F&I figures are worksheet estimates for the desk. Final terms come from the lender and your contract.
Is the demo data real?
No. Summit Ridge Auto Group and everyone in it are fictional. Vehicle makes are real; the numbers are sample data, not results.
Does ATLAS act on its own?
No. ATLAS drafts replies, reprice suggestions and review responses. A person approves them.
What does it cost?
It depends on your rooftops, users and connections. Book a live demo and we will scope it with you; your proposal lists what is included and any outside platform costs before you commit.
See your store in it.
Book a 15-minute live demo. We will walk through DealerOps with your rooftops, lead sources and pay plans in mind, and agree what a first scope could look like.
Explore the other command centers.
The same proven foundation, shaped for other industries. Not in one of them? We build yours.
Every agent, case and commission, in one cockpit, for insurance agencies.Explore InsuranceOps →
From first dispute to funded, for credit and funding companies.Explore FundingOps →
Scope, handoffs, launches and revenue leaks, for digital agencies.Explore AgencyOps →
Households, reviews and service promises in one cockpit, for advisors.Explore WealthOps →
Clients, documents, review and filing, for tax and bookkeeping practices.Explore TaxOps →
Customers, stock and margin-aware campaigns, for retail stores.Explore RetailOps →Pairs with DealFlow. DealFlow is what the shopper uses to go from a listing to a visit; DealerOps is what the store runs on. See DealFlow → Need the operating checklist first? Read what a dealership command center should track →