Text scripts to reactivate old insurance leads: short ones that get replies.
The text scripts that reactivate old insurance leads are short, mention the original inquiry and ask one easy question. These are the ones I would send, in order, plus the consent rules to check before you send any of them.
- One or two sentences each
- One question per text
- Consent before you send
The short answer.
Keep each text to one or two sentences. Say who you are, mention what they asked about and ask one question they can answer with a word. Leave out the pitch, leave the link out of the first text, and send nothing until you have confirmed you have consent to text that person.
The scripts.
First text
"Hi Karen, it's Corey. You asked about life insurance a while back. Are you still comparing options?"
No answer, about day 10
"Hi Karen, Corey again. Still happy to run the numbers if you want them. Should I keep your file open?"
Renewal is coming up
"Hi Karen, it's Corey. Your auto renewal is probably close. Want me to check whether you can do better before it comes?" Use this one only when you know the renewal date.
They went with someone else
"Hi Karen, it's Corey. I know you went another way last time. If the price has moved since, I am glad to take a second look."
Last message, about day 16
"Hi Karen, I have not heard back, so I will close your file. If anything changes, text me here."
When they reply
"Thanks, Karen. Is now a good time for a quick call, or is later today better?" Then call. Do not try to sell by text.
Rules before you press send.
Consent first
Marketing texts need the right consent. Keep a record of when and how each person opted in.
Register your number
Business texting has to be registered with the carriers. On my plans the one-time registration is about $23.50, billed at cost.
An opt-out in every message
Add the opt-out line your texting provider and compliance contact tell you to use, and honor it immediately.
Hours and extra rules
Respect local calling hours. Medicare and some states add stricter rules. This is general information, not legal advice, so check with your compliance contact before you send anything.
Why I keep them short.
A long text reads like an ad. A short one reads like a person. I write them the way I would text someone I already spoke to: their name, my name, the thing they asked about and one question.
Texts work best next to email and voicemail, spaced over two to three weeks. The full order is in how many times to follow up with an insurance lead.
How I do it.
With Cold Lead Reactivation my team writes the texts, emails and voicemails for your product and your market, cleans your list and launches the campaign. It is $297 a month, and texts are about 2 cents each at cost. For the reply side, see what to say when a lead says not interested.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
What do you text an old insurance lead?
Your name, what they asked about and one easy question. For example: "Hi Karen, it's Corey. You asked about life insurance a while back. Are you still comparing options?"
How long should a reactivation text be?
One or two sentences. If it needs a paragraph, it should be an email.
Should I put a link in the first text?
I would not. A first text with a link looks like spam. Ask a question first and send the link after they reply.
Can I text old leads without permission?
No. You need the right consent for the kind of message you are sending and a record of it. Rules vary by state and product, so check with your compliance contact.
How many texts should I send?
A few over two to three weeks, mixed with email and voicemail. Stop when they reply or opt out.
Can these texts go out automatically?
Yes. The sequence can run by itself and stop when someone replies. A person should handle the conversation from there.
Want these written for your market?
Tell me what you sell and where, and I will send a plan in writing, with the price.