Insurance renewal reminder text template: eight to copy.
An insurance renewal reminder text template should name the policy, give the renewal date and ask one question. Start about 45 days out and send a few short reminders, not one long one. Here are eight you can copy, with the timing I would use.
- Start 45 days out
- Name the policy and date
- Offer a review
The short answer.
Clients leave at renewal mostly because the only message they got was a bill. A text from their agent a few weeks before, offering to look things over, is often the difference between a renewal and a shopping trip. Keep it short and make it sound like you.
45 and 30 days out.
Heads up
"Hi Dana, Alex with Summit Insurance. Your home policy renews on March 14. Anything change this year that I should know about?"
Offer a review
"Hi Dana, your auto policy renews next month. Want me to take ten minutes and make sure you still have the right coverage at the best rate I can find?"
Life changes
"Hi Dana, renewal is coming up on March 14. New car, new driver, new address? Reply here and I will update it."
14 and 3 days out.
Confirm the plan
"Hi Dana, your policy renews in two weeks. It is set to renew as is. Reply YES if that works, or CALL if you want to go over it."
Payment reminder
"Hi Dana, a quick reminder that your renewal payment is due March 14. Text me if you need anything before then."
Last check
"Hi Dana, your policy renews in three days. All set on your end?"
After the date.
Thank you
"Hi Dana, your policy renewed today. Thank you for another year. If anything changes, text me here."
Lapse
"Hi Dana, Alex with Summit Insurance. Your policy did not renew and I do not want you without coverage. Can I call you today?"
Where I would be careful.
Renewal texts go to your own clients, which is simpler than texting leads, but you still need their permission to text and an easy way to opt out. Do not put policy numbers or other private details in a text. Medicare has its own rules about what you can say and when. This is general information, not legal advice, so check with your compliance contact before you send anything.
How I do it.
If you would rather not send these by hand, my Done-For-You plan is $497 a month and my team sets up the reminders, the follow-up and the replies for your agency. Texts are about 2 cents each and the one-time carrier registration is about $23.50, billed at cost. See what I build for insurance agents.
You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner.
Questions you may be asking.
When should I send an insurance renewal reminder?
Start about 45 days before renewal, then 30, 14 and 3 days out. Early reminders leave time for a real review.
What should a renewal reminder text say?
Your name, the policy, the renewal date and one question, such as whether anything changed this year.
Is text or email better for renewal reminders?
Use both. Texts get read fast, and email holds the details. Keep private information out of the text.
Can renewal reminders be automated?
Yes. The dates are known in advance, so reminders can go out automatically, with replies sent to a person.
What do I text a client whose policy lapsed?
Say it did not renew, that you do not want them without coverage, and ask if you can call today. Keep it calm and short.
Losing clients at renewal?
Tell me how many policies you renew a month and I will show you how the reminders would run.