Case Study · Website Transformation
A complete digital transformation for Verve Freight. We took a 5-page site with no quote tool and rebuilt it into a 15-page freight brokerage platform with a live instant quote engine - without changing what the company actually does.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the company and the shippers looking for a broker.
No About page, no Services page, no FAQ - just a homepage, Carriers, Contact, Privacy Policy and Shippers.
The homepage had no form and no quote tool of any kind - a shipper with a load had nowhere to start.
The only click-to-call link on the site was a placeholder number, not a real line.
The Carriers page’s title and a hidden heading actually described the Terms of Service. The Shippers page’s hidden heading described an About page that doesn’t exist.
The hidden layer search engines read declared only a generic local business - no services, no FAQ, nothing an AI could quote.
Every page was a static layout - nothing moved, nothing showed the operation in action.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - canonicals and a sitemap, both WordPress platform defaults - the table says so.
Tap a page to open the full-screen comparison - live sites, video playing, drag to reveal.
Static → Cinematic
The old site was static top to bottom - zero video files, on any of its 5 pages. The new site opens 9 different pages with a real hero video, not a stock loop. Drag the example, then tap any still to see it play.
watch it come alive The home page hero. Left: the still poster frame. Right: the same video, playing.
Mobile First
Both screens below are live - the left is the old site loaded right now at phone size, the right is the new site loaded right now at phone size, video playing.
On the new site, a quote starts in one tap from any page, and the phone number in the header actually dials - neither was true on the old site.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered.
15 pages built out from 5 - a full site, not a template with new colors.
Layouts tuned separately for small screens, where a shipper’s first look usually happens.
Instant Quote tool wired to real ZIP3 lane data and a published diesel index - not a static form.
Full Truckload, LTL, Refrigerated, Flatbed, Expedited and Drayage/Intermodal - each with its own page.
9 real video files across the site, where the old site had none.
Accurate titles, descriptions, canonicals, sitemap and robots directives on every page.
A real, working click-to-call number on every page, replacing a placeholder.
A 37-question FAQ structured so assistants can quote it, plus a real llms.txt file.
Built for the Actual Business
Instead of one generic services blurb, the new site gives each freight type its own page to sell itself. Tap any of them to compare that page, before and after.
The old site had one Services concept and no page for it. The new site gives 6 freight types their own real page, each with its own video and its own path to quote.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
5 pages, no depth
No quote tool
A phone number that doesn’t work
Page titles that describe the wrong page
Zero video
Hard for AI assistants to read
15 pages, 6 service types
Live instant quote tool
A number that actually dials
Accurate, unique titles everywhere
9 real hero videos
Readable by Google & AI
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete rebuild, 5 pages to 15
Hosting & SSL included
Unlimited edits - you text it, we ship it
Real hero video on every major page
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, your photos turned into video, and the full search & AI setup - typically inside 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
