Case Study · Built From Zero
Triumph Wealth Group had never had a website. In about 15 hours we built a 23-page site with 10 live financial calculators - not pages that just describe what Greg does, but tools a prospect can actually use before ever picking up the phone.
A licensed independent agent, five licensed states, a full lineup of retirement and life insurance products - and none of it had a home online. Here is what that actually meant.
Anyone searching the business name, or “financial advisor Columbus KS,” found nothing to click on.
There was nothing to view on a phone, because there was no site at any size.
A prospect wondering “am I covered enough” or “will my savings last” had no way to find out without picking up the phone first.
Every question required a phone call - no form, no after-hours path, no self-serve option.
No pages for Google to index means zero chance of ever being found by search.
AI assistants had nothing to read - the practice could not be recommended by ChatGPT, Perplexity or Google’s AI Overviews.
There was no old site to save a copy of - so the honest starting point is zero. Here is the scorecard: what did not exist, versus what does now.
There is nothing to soften here: Triumph Wealth Group had zero pages, zero structured data and zero online presence before this project. Every “after” figure above was measured on the live site on 2026-09-04.
There is no old homepage to show you - Triumph Wealth Group did not have one. What is on the left is the honest starting point: nothing. What is on the right is the real site, live right now.
this is live, right nowThe homepage. Every page below got the same treatment - tap any card to compare it full screen.
Tap a page to open the full-screen comparison - the live site, drag to reveal.
These are not screenshots of a form. Every calculator below is live on the site right now, does real math in the browser, and hands back a real result - no login, no waiting on a call back.
To prove these tools work and not just render, we filled out the Life Insurance Needs Calculator with sample numbers and let it run to a real result - the same three-step flow every visitor sees.
A real result screen from the Life Insurance Needs Calculator - filled with sample numbers and run end to end, not staged.
Tap any tool to open it live, full screen - these are the real pages, not mockups.
So the site was built for the phone first. Below is a same-day capture of the live site, scrolling through the real homepage at phone size.
On the new site, every action above is one tap from any page - a calculator loads instantly, and the phone number dials straight out.
A website with no content is invisible to Google, Siri and ChatGPT by definition. The layer underneath - the one machines actually read - is where this build starts from nothing and ends up fully stocked.
What most businesses without a website never know they’re missing
What we give every client
We didn’t just build what people see.
We built what Google and AI systems see, from nothing.
Every figure above was counted on the live site. We don’t promise rankings - nobody honestly can, and a site this new has no traffic history yet. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside about 15 hours.
Built from nothing - not a redesign of an old page, because there was no old page.
Client-side tools that return a real, calculated result - covering life insurance, retirement, long-term care, health costs and legacy planning.
Every page and every calculator built mobile-first from day one, since there was nothing to retrofit.
Titles, descriptions, canonicals, sitemap and robots directives on all 23 pages.
Licensed states, guarantee language and policy-loan disclosures, in plain terms.
234 FAQ answers structured across 8 sampled pages so assistants can quote them directly.
A Columbus, KS insurance page built for the home market specifically.
GA4 tracking plus a robots.txt naming 48 AI and search crawlers explicitly.
Instead of one generic page, the new site gives each product and audience its own place to sell itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to start a conversation.
No made-up traffic charts. Just what is finished, checked, and already serving the public at a preview link.
No website of any kind
No mobile experience
No way to estimate coverage or income needs online
No search visibility
No licensing or disclosures shown
Nothing for AI assistants to read
23-page live site
Built mobile-first
10 live calculators, real results in seconds
Built for search & AI from day one
Licensed states and disclosures on display
Built to keep evolving
Published small-business pricing puts a comparable freelance or boutique build at $1,500 to $12,000 up front, plus $92 to $417 a month in hosting, security and maintenance - and that is before ten custom calculators or every future edit is billed on top.
Each line, typically billed separately
Design
Development
SEO setup
Copywriting
Custom calculator development
Hosting
Maintenance
Every future edit
One build fee, one monthly price - all of it included
Complete 23-page build, delivered in about 15 hours
Hosting & SSL included
Unlimited edits - text it, we ship it
10 custom financial calculators built
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
This was a complex build - 10 working calculators, not just pages. Most builds either have a low or no build fee and a lower monthly fee, priced to the scope of the work.
Have one already? Send the link. Starting from nothing, like Triumph Wealth Group? Just tell us that.
Design, real interactive tools, and the full search & AI setup - typically inside 24 to 48 hours.
You review your new site at a private link before it ever goes live under your name.
Written to be quoted by an AI assistant, not just to fill space - the answers below use this build’s real numbers wherever we can.
Send us your website - or tell us you don’t have one. We’ll show you what it could become.
