Case Study · Website Transformation
A complete website rebuild for Trinity Tax Services in Newnan, Georgia. The old site is real and still live - we rebuilt the whole experience around the same 23 years in practice, without inventing a new firm to sell.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the firm and the clients looking for it.
The old GetNetSet template rendered its entire 25-link menu twice, in plain unstyled text, before a visitor ever reached the first sentence of real content.
That same 50-link wall of text loaded ahead of the page content on every screen size, phone included - the first thing any visitor met was a menu, not the firm.
No working phone link anywhere on the homepage - the number displayed as plain text - and one generic contact form handled every kind of inquiry.
Thirteen services and eleven tax-resolution topics, every paragraph identical stock template copy. Nothing named Trinity Tax, Newnan or Tammy.
Zero structured data on the pages we checked, and no meta description either - the hidden layer search engines read never said “accounting firm.”
A “Frequently Asked Questions” link sits in the nav, but the page behind it has no actual FAQ content - and no llms.txt AI-assistant summary file exists either.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked directly against the real, live old site and the live redesign, both reviewed the same week. Where the old site already had something right, the table says so.
Tap a page to open the full-screen comparison - real sites both sides, drag to reveal.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the real old site, served from our own files since it blocks being framed directly. The right screen is the new site itself, loaded live at phone size.
On the new site, calling, emailing, getting directions and reaching the secure client portal are all one tap from any page.
What Visitors Don’t See
Anyone can make a website look newer. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted directly on the real, live old site and on the live redesign. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered.
Every page designed around the real firm - not a template with new colors.
21 distinct schema types, from the business entity to opening hours.
16 real questions and answers, structured so assistants can quote them.
Full name, address and phone, plus 10 named cities and Coweta County as geo data.
A 9,137-byte llms.txt covering the firm, hours, service area and every service.
Direct IRS.gov links and official IRS videos replace a licensed third-party widget that could break any day.
Encrypted upload and download, with mobile apps, replacing a bare unexplained nav link.
Self-hosted fonts and scripts, no analytics beacon, no chat widget.
Built for the Actual Business
Instead of one page trying to be everything, the new site gives each part of the practice its own place to explain itself. Tap any of them to compare that page, before and after.
Each card above opens a real comparison - what the old site had for that page against what the new site actually delivers.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the domain to switch over.
The Transformation, At a Glance
Same 50-link menu before any content
No business type declared, zero schema
Phone listed but not clickable
One generic form for every inquiry
Boilerplate paragraphs, no local specifics
No FAQ, no AI summary found
Real name and real years, up front
21 schema types plus a 16-answer FAQ
Call and email one tap away
Secure encrypted client portal
Every service rewritten in plain English
Hand-written robots.txt, sitemap & llms.txt
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete rebuild, all 8 pages
Hosting & SSL included
Unlimited edits - you ask, we ship it
Full schema & AI-search setup
Maintenance & monitoring
Real human support by text
This was a complete rebuild - new information architecture, a full schema and SEO layer, and copywriting for every page.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, copywriting and the full search & AI setup - typically inside a few days.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
