Case Study · Website Transformation
A complete digital transformation for TKT Insurance. We took the agency’s existing website and rebuilt the entire experience from the ground up - without changing what makes TKT trustworthy.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the agency and the people looking for it.
The site ran on a page-builder template shared with thousands of other agencies - nothing on the page said this was Tracey Twarog’s business specifically.
Important information and actions weren’t presented optimally for the phone, where most people looking for a Medicare agent land first.
A single phone number was the only fast way to reach the agency - no text option, and it wasn’t consistently placed as the obvious next step.
The sitemap carried 15 auto-generated city pages and 14 near-duplicate agent bio pages instead of one clear place to meet the team.
The hidden layer search engines read never said “insurance agency” - no business type, no service area, no structured hours.
The site’s own robots.txt told ChatGPT, Claude, Perplexity and Google’s AI crawler not to read it at all.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - canonicals and page titles - the table says so.
Tap a page to open the full-screen comparison - live sites, video playing, drag to reveal.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.
On the new site, every action above is one tap from any page - a phone number that dials, and a consultation request that takes seconds to submit.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 24 hours.
All 24 pages designed around the TKT brand - not a template with new colors.
Layouts tuned separately for small screens, where first impressions are usually made.
Call and consultation-request paths positioned on every page.
14 near-duplicate agent profile URLs and 15 auto-generated city pages folded into clean, real pages.
The agency’s real client reviews, presented as cards with an honest 5.0 rating disclaimer.
Titles, descriptions, headings, canonicals, sitemap and robots directives on every page.
Business type, address, hours and licensed-agent detail written in the format Google reads.
Hours, contact details and an 8-question FAQ structured so assistants can quote them.
Built for the Actual Business
Instead of treating TKT like a generic insurance funnel, the new site gives each service its own place to explain itself clearly. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to a free consultation.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
Generic page-builder template
Zero structured data, any page
AI crawlers explicitly blocked
56 URLs, 29 of them duplicates
No social link previews
One phone number, no text option
Designed around the TKT brand
Insurance agency & FAQ schema, sitewide
20+ AI crawlers explicitly welcomed
24 clean, non-duplicate URLs
Full Open Graph on every page
Built to keep evolving
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Compliance review
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Agency Account with automation included
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, content consolidation, and the full search & AI setup - usually inside 24 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
