Case Study · Website Transformation
A complete digital transformation for Tax Focused Collab. We took the firm’s existing website and rebuilt the entire experience from the ground up - without changing what makes the firm trustworthy.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the firm and the clients looking for it.
The homepage renders about 245 pixels wider than a standard 1440px screen - real horizontal scrolling on a normal laptop, not a rendering fluke.
The mobile site renders in a non-responsive, fixed 320-pixel column - on a phone, the “Contact Us Now” banner overlaps the logo.
The phone number is printed as plain text on every page. Zero of the eight pages have an actual tap-to-call link.
Three pages already publish real starting prices - but as plain text a search engine or AI assistant can’t pull out and quote.
Only the homepage tells Google what kind of business this is. The other seven pages carry no structured data at all.
No FAQ, no service pricing and no business details in a form ChatGPT or Google’s AI Overviews can read and quote.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - sitemap, robots.txt, even an AI-facing llms.txt file - the table says so.
Tap a page to open the full-screen comparison - live sites, drag to reveal.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.
On the new site, every action above is one tap from any page - a phone number that dials, a text link that opens pre-filled, and pricing that doesn’t require a call to see.
What Visitors Don’t See
Anyone can make a website look nicer. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 8 hours.
All 9 pages designed around the firm’s brand - not a template with new colors.
A real responsive mobile experience, not a fixed-width column stretched to fit.
Call, text and get-a-quote positioned on every page.
7 services priced as data search engines and AI can quote, not just typed on a page.
Titles, descriptions, headings, canonicals, sitemap and robots directives on every page.
Business type, address, phone and price range written in the format Google reads.
21 structured questions and answers across the site.
A dedicated page for document upload, e-signing and secure messaging with a pro.
Built for the Actual Business
Instead of treating Tax Focused Collab like a generic accountant, the new site gives each revenue-producing part of the business its own place to sell itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to get started.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
Real horizontal scrolling on desktop
Fixed 320px mobile column
Prices typed, not data
Phone number not tappable
Address inconsistent, page vs. data
Hard for AI assistants to read
Fits the screen exactly
True responsive layout
Prices published as data
Every number is tap-to-act
One consistent address, everywhere
Readable by Google & AI
The Scope
Typically, each piece is separate
Design
Development
SEO & structured data setup
Copywriting
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete redesign, delivered in 8 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Pricing published as structured data
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
This was a fast, full technical-SEO and structured-data rebuild across 9 pages in 8 hours.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, real pricing published as data, and the full search & AI setup - typically inside 8 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
