Case Study · Built From Zero
MR Advisory didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built Miguel Matos a 16-page site covering tax preparation, life insurance and annuities, with a real video on every service page - not stock photography.
The Starting Point
This wasn’t a redesign. There was nothing to redesign. Here is what that actually meant, day to day.
Referrals and word of mouth carried the practice - there was no domain to send a prospect to.
Term life, whole life, IUL, final expense, mortgage protection and annuities - nowhere for a prospect to see them explained side by side before calling.
Booking a free consultation meant already having Miguel’s number - there was no scheduling page.
Nothing declared Miguel as a tax preparer or an insurance agent in the hidden layer Google and AI assistants read - because nothing existed to declare it.
No dedicated page for something as simple as filing an extension - every request started as a phone call.
No mobile experience, because there was no experience to make mobile.
What We Measured
Every row on the right was measured on the live site and app. Every row on the left is simply what did not exist yet.
There is no archived old site because there was no old site. Every “Now, live” figure above was measured directly from the live site’s own source files on 2026-09-01.
The Build
The right side is the real, live site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.
this is live, right nowThe homepage. Tap any page below to open it live, full screen.
Tap a page to open it live, full screen - these are the real pages, not screenshots.
Photos → Video
Every major page got its own custom video instead of a stock photo or a static banner - 24 files in total, 12 original clips delivered in both MP4 and WebM. Drag the example, then tap any picture to see its photo-to-video pairing.
watch it come alive The homepage hero. Left: the still frame. Right: the same shot in motion, live.
Mobile First
So the site was built for the phone first. The screen below is the live site itself, loaded at phone size.
On the live site, every action above is one tap from any page - a phone number that dials, a text that opens pre-filled, and a vCard that saves Miguel straight into your contacts.
What Visitors Don’t See
Anyone can see a nice website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a site built from zero either gets built right the first time, or doesn’t get built at all.
What most new practices start with - nothing
What we give every client
Building a site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.
Every figure above was measured on the live site’s own source files on 2026-09-01. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered - not a template with new colors.
16 pages designed around the MR Advisory brand - tax and wealth, in one place.
24 files - 12 original clips, delivered in MP4 and WebM, not stock footage.
A one-tap downloadable vCard that saves Miguel straight into a phone’s contacts.
Call, text and save-contact - one tap from every page.
Titles, descriptions, canonicals, sitemap and robots directives on all 16 pages.
InsuranceAgency, AccountingService and Person data written in the format Google reads.
64 structured FAQ answers and a full llms.txt manifest, so assistants can quote them.
An explicit crawler policy plus llms.txt - most brand-new sites never write one at all.
Built for the Actual Business
Instead of one generic homepage, the site gives each service its own place to work. Tap any of them to open the real, live page.
Each card above is a real, live page on the site - tap it to open it full screen.
Live & Verified
No made-up traffic charts. Just what is built, verified and running today.
The Build, At a Glance
No website
No way to compare services
No published way to book a call
Invisible to Google & AI
No photography or video online
No one-tap way to save a contact
16-page live website
9 service pages, side by side
Free-call booking page, one tap
Structured for Google & AI, day one
24 real video files, 12 original clips
Downloadable digital business card
The Scope
Typically, each piece is separate
Website design & development
SEO setup
A separate studio for 12 videos
Hosting - for the site
Maintenance - for the site
Every future edit
One relationship, everything included
A full 16-page website
24 real video files, 12 clips
Hosting & SSL included
Ongoing edits - you text it, we ship it
Search & AI setup, kept current
Real human support by text
This was a complex build - 16 pages and 24 real videos delivered in 10 hours.
How It Works
No existing site required. Tell us what you do and who you serve - that’s the whole assignment.
The site, the structured data, and - when it fits the business - a custom app, built around what you actually do.
You see everything at a private link before anything goes live to the public.
