Case Study · Website Transformation
A complete rebuild for Mike Ritrovato, a retired Marine Corps Master Sergeant and Compass REALTOR serving Burleson and Fort Worth. We took a generic real-estate-portal template and rebuilt the entire experience around Mike himself - his service, his listings, his reviews.
The homepage. Four more pages got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between Mike and the buyers, sellers and veterans looking for him.
The old site sold “Living In Burleson Texas Team” - a generic team name - instead of Mike, the retired Marine buyers and sellers were actually going to work with.
Twenty-two years in the Marine Corps and VA loan expertise - the two biggest reasons a veteran family would trust him - weren’t mentioned anywhere above the fold.
Reviews existed on Zillow and Homes.com, but none were published on the site itself where a visitor could actually read them.
Property pages leaned entirely on the raw IDX feed - no photo tour, no walkthrough video, no reason to pick Mike over the listing agent link.
The hidden layer search engines read never declared a REALTOR or local business - generic Organization and listing-feed data only.
No llms.txt, no AI-crawler policy, and answers weren’t structured for an assistant to quote accurately.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - a sitemap, page titles, even an FAQPage schema block - the table says so.
Tap a page to open the full-screen comparison - the old page as a same-day capture, the new page live, drag to reveal.
No before/after here - the old site never had these. Tap to see them live.
A real estimate tool with Mike’s name on it
View live
VA Loans
A dedicated page for military buyers
View live
716 River Hill Ln
A dedicated, story-driven listing page
View live
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site, rendered at a real 375px mobile viewport, not just a resized desktop page. The right screen is a same-day capture of the new site, at the same phone size.
On the new site, every action above is one tap from any page - a phone number that dials, a text link pre-filled, and a booking link straight to Mike’s calendar.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most agent sites have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside 24 hours.
All 56 pages designed around Mike, not a stock team template with new colors.
Layouts tuned separately for small screens, where first impressions are usually made.
Text, call, book a call and get a home value - positioned on every page.
Featured listings and individual listing pages built to tell each home’s story.
Dedicated pages for the DFW-area cities Mike actually serves.
Titles, descriptions, headings, canonicals, sitemap and robots directives on every page.
Agent, business and service-area data written in the format Google reads.
Reviews, FAQ and an AI briefing file structured so assistants can quote them.
Built for the Actual Business
Instead of treating Mike like an interchangeable team member, the new site gives each part of his business its own place to sell itself. Tap any page below to view it live.
Each card above is a real, live page on the new site - not a mockup.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and already live at liveinburlesontx.com.
The Transformation, At a Glance
Generic, team-branded template
No proof of service on the site
Reviews off-site only
No home-value or VA-loan pages
Hard for AI assistants to read
No blog or local content
Built around Mike, not a template
22 years of service, told properly
26 reviews published on-site
Home Value & VA Loans pages live
Readable by Google & AI
28 local guides published
The Scope
Typically, each piece is separate
Design
Development
IDX / listings feed
SEO setup
Copywriting
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Ongoing Active Listings Pages included
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, real listing pages, and the full search & AI setup - typically inside 24 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
