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Legendary Funding Group Case Study · Website Transformation

From invisible to investable.

A complete digital transformation for Legendary Funding Group. We took the lender’s existing website and rebuilt the entire experience from the ground up - without changing what makes the company legendary.

Visit the live redesign

24 hrsBuild time
18Pages built
61Video elements added
The Challenge

Legendary Funding had a real story to tell.
Its website couldn’t tell it.

Before a pixel changed, we went through the old site page by page. Six things stood between the company and the business owners looking for it.

Dated visual experience

The design didn’t reflect the speed or scale the company actually delivers - $10K to $5M funded, on a template look.

No page-specific identity

Every single page shared the exact same browser title and description - the homepage, the FAQ page and the contact page were indistinguishable to a search engine.

Thin conversion path

One generic “Get Started” button did all the work - no instant qualifier, no per-program call to action.

Underutilized content

Four real funding programs existed, but they were compressed into a few lines on one shared page instead of selling themselves.

Nothing for search engines to read

The raw page a crawler receives is the same empty shell on every single URL - no unique content exists until JavaScript finishes running.

Not built for AI search

Zero structured data anywhere on the site, so an AI assistant asked about funding options had nothing to quote.

The Audit

Before we touched a pixel, we measured.

We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.

Area
Original site
Rebuilt site
Tells Google it’s a lender
No business type declared - no structured data at all
Financial service & organization, address, phone, hours
Content a crawler actually receives
Same ~2.1 KB empty shell on every URL - nothing until JavaScript runs
Full, unique HTML per page - no JavaScript required
Page titles & descriptions
Identical on every page - home, FAQ and contact all matched
Unique title and description, written per page
Sitemap for search engines
None - sitemap.xml returns a 404
18 URLs, with priorities and change frequency
Answers AI can quote
FAQ page existed, not in quotable form
10 structured questions and answers
Named AI crawler policy
Allows major bots (platform default)
GPTBot, ClaudeBot, PerplexityBot & more, named individually, plus an AI-facing llms.txt
Business pages that exist
6 real pages
18 real pages, 3× the site
Video on the site
None on the homepage
61 video elements across the rebuilt site
Contact info present
Real phone & email - credit where due
Same, plus an always-on 60-second qualifier
Structured data breadth
0 schema blocks, anywhere
4 schema types on the homepage alone

Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - a real phone number, a working robots.txt - the table says so.

The Transformation drag the divider!

Drag the divider. Both sides are live.

The left side is Legendary Funding’s old website. The right side is the redesign, live right now. These are the real sites, not screenshots - judge the transformation yourself.

LOADING LIVE SITES…
BEFOREAFTER - LIVE

The homepage. Every page got the same treatment - tap any page below to compare it full screen.

Every page, before and after.

Tap a page to open the full-screen comparison - live sites, video playing, drag to reveal.

Showing 10 of the site’s 18 pages.

Text us your website One text. We reply with what your site could become.
Mobile First

For most owners, the first look
happens on a phone.

So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.

Original Legendary Funding homepage captured on an iPhone-size viewport
BEFORE - SAME DAY CAPTURE
AFTER - LIVE
See if I qualifyCallTextApplyExplore solutionsContact a specialist

On the new site, every action above is one tap from any page - the qualifier, a call, a text, or the application, without hunting through menus.

The Scope

This wasn’t a new coat of paint.

Here is what was actually delivered inside the 24 hours.

Complete redesign

18 pages designed around the Legendary Funding brand - not a template with new colors.

Custom mobile experience

Layouts tuned separately for small screens, where first impressions are usually made.

Conversion architecture

A 60-second qualifier, call, text and apply - positioned on every page.

Program-specific pages

Business Funding, Working Capital, Merchant Cash Advances and Flexible Capital, each explained on its own instead of sharing one page.

Video throughout

61 video elements built across the rebuilt site, where the old homepage had none.

Technical SEO foundation

Unique titles, descriptions, canonicals, sitemap and robots directives on every page.

Local search structure

Business type, address, hours and service types written in the format Google reads.

AI-readable answers

A 10-question FAQ structured as data, plus an AI-facing llms.txt summary, so assistants can quote them.

Built for the Actual Business

One lender. Many ways to fund a business.

Instead of treating Legendary Funding like a generic lender, the new site gives each program and audience its own place to sell itself. Tap any of them to compare that page, before and after.

Each card above is a real page on the new site, with its own content and its own path to apply.

Launch Readiness

Ready for launch.

No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.

Complete responsive redesign - all 18 pages, desktop and mobile
4 funding programs rebuilt - each with its own page instead of one shared page
Instant qualifier wired - a 60-second path to see what a business qualifies for
Industries & Partners pages added - didn’t exist on the old site at all
Resources hub launched - 3 educational articles answering real search questions
Contact experience improved - apply, call or text, one clear next step
Technical SEO implemented - unique titles, descriptions, canonicals, sitemap, robots
Structured data implemented - financial service, FAQ, website, voice-assistant markup
AI-search foundation in place - a dedicated llms.txt plus named AI crawler access
Video built throughout the site - 61 elements, where the old homepage had none
Unlimited edits included - the site keeps evolving after launch
Ready to publish - reviewed and cleared before switching over the live domain
The Transformation, At a Glance

Same business.
Completely different digital experience.

Before

An empty shell before JavaScript runs

Same title & description, every page

Zero structured data, anywhere

Programs compressed onto one page

No sitemap, no AI summary file

6 real pages

Drag any slider
above. Judge it yourself.

After

Full content on every page, no JS required

Unique title & description, every page

4 schema types on the homepage alone

Each program gets its own page

18-URL sitemap plus a dedicated llms.txt

18 real pages

The Math

What would a project like this
normally require?

Published industry pricing puts a custom, multi-page agency build like this at $4,000 to $8,000+, on timelines of 4 to 6 weeks - and that’s before hosting and every future edit are billed on top.

The traditional project

Each line, typically billed separately

Design

Development

SEO setup

Copywriting

Video production

Hosting

Maintenance

Every future edit

Launch Automation

One build fee, one monthly price - all of it included

Complete redesign, delivered in 24 hours

Hosting & SSL included

Unlimited edits - you text it, we ship it

Video built throughout the site

Search & AI setup, kept current

Maintenance & monitoring

Real human support by text

$0One-time build fee
$197Per month, everything included
24 hrsFrom your text to a live site

Pricing varies by project scope and complexity. Most builds carry a low or no build fee and a monthly fee that covers hosting, edits and ongoing search & AI setup.

How It Works

Want this for your business? Three steps.

1

Text us your website

Send the link to the site you have today. That’s the whole assignment.

2

We rebuild it

Design, structure and the full search & AI setup - typically inside 48 hours (this build shipped in 24).

3

See it live, then switch

You review your new site at a private link - exactly like this page - before it ever replaces your current one.

What could we do with your website?

Send us the website you have today. We’ll show you what it could become.

Text us your website View custom website plans