Case Study · Website Transformation
A complete digital transformation for Legendary Funding Group. We took the lender’s existing website and rebuilt the entire experience from the ground up - without changing what makes the company legendary.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the company and the business owners looking for it.
The design didn’t reflect the speed or scale the company actually delivers - $10K to $5M funded, on a template look.
Every single page shared the exact same browser title and description - the homepage, the FAQ page and the contact page were indistinguishable to a search engine.
One generic “Get Started” button did all the work - no instant qualifier, no per-program call to action.
Four real funding programs existed, but they were compressed into a few lines on one shared page instead of selling themselves.
The raw page a crawler receives is the same empty shell on every single URL - no unique content exists until JavaScript finishes running.
Zero structured data anywhere on the site, so an AI assistant asked about funding options had nothing to quote.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - a real phone number, a working robots.txt - the table says so.
Tap a page to open the full-screen comparison - live sites, video playing, drag to reveal.
Showing 10 of the site’s 18 pages.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.
On the new site, every action above is one tap from any page - the qualifier, a call, a text, or the application, without hunting through menus.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every fact above was checked on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 24 hours.
18 pages designed around the Legendary Funding brand - not a template with new colors.
Layouts tuned separately for small screens, where first impressions are usually made.
A 60-second qualifier, call, text and apply - positioned on every page.
Business Funding, Working Capital, Merchant Cash Advances and Flexible Capital, each explained on its own instead of sharing one page.
61 video elements built across the rebuilt site, where the old homepage had none.
Unique titles, descriptions, canonicals, sitemap and robots directives on every page.
Business type, address, hours and service types written in the format Google reads.
A 10-question FAQ structured as data, plus an AI-facing llms.txt summary, so assistants can quote them.
Built for the Actual Business
Instead of treating Legendary Funding like a generic lender, the new site gives each program and audience its own place to sell itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to apply.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
An empty shell before JavaScript runs
Same title & description, every page
Zero structured data, anywhere
Programs compressed onto one page
No sitemap, no AI summary file
6 real pages
Full content on every page, no JS required
Unique title & description, every page
4 schema types on the homepage alone
Each program gets its own page
18-URL sitemap plus a dedicated llms.txt
18 real pages
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Video built throughout the site
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, structure and the full search & AI setup - typically inside 48 hours (this build shipped in 24).
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
