Case Study · Website Transformation
A complete digital transformation for Leveraged Investments. We took David Robertson’s website-building business and rebuilt it as the foundation for something bigger: a subscription growth platform for business owners, with a dedicated division for remodeling and renovation contractors.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the business and the owners it was trying to reach.
A phone number and mailto links lived in the footer, but there was no /contact page, no booking flow - nothing built to convert a visitor into a call.
Pricing was built around single $500-$1,000 website purchases - nothing designed to keep the business owner around after the invoice cleared.
4 of 5 pages had no JSON-LD at all; only the retired Business Capital page carried a single Service block.
No llms.txt, no robots.txt, no sitemap - an AI assistant researching growth tools had nothing to read.
The same homepage pitched website builds and business financing to every visitor alike - no page spoke specifically to a remodeling contractor.
David Robertson was named in the footer text, but never declared as a structured Person entity - no schema linked him to the business.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day (2026-09-01). Where the old site already did something right - page titles, meta descriptions, Open Graph tags - the table says so.
Tap a page to open the full-screen comparison - live sites, drag to reveal. Pages that didn’t exist before, and one that was retired, are marked below.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.
On the new site, every action above is one tap from the homepage - a phone number that dials, and buttons that jump straight to the platform, pricing or a free systems audit.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what visitors see.
We gave Google and AI assistants something to read for the first time.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 48 hours.
All 10 pages designed around the new subscription offer - not a template with new colors.
A parallel set of pages, themed and messaged specifically for remodeling and renovation businesses.
Call, email and booking paths in one place, replacing footer-only contact info.
Organization, WebSite, Service, WebPage, Person and FAQPage schema - none of it existed before.
A full llms.txt manifest plus 8 quotable FAQ answers.
Canonical tags, sitemap, robots.txt, unique titles and descriptions on every page.
David Robertson declared as a real Person entity, not just a name in a copyright line.
Every page rebuilt to read cleanly on a phone, not a shrunk desktop layout.
Built for the Actual Business
Instead of one page trying to speak to every visitor, the new site gives each audience its own place to start. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content and its own path to book.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
5 pages, one flat message
Structured data on 1 of 5 pages
Contact info buried in the footer
One audience, one page
Founder named, never declared to machines
One-time sale, then nothing
10 pages, two clear divisions
8 schema types, AI-ready
A real contact page, 3 ways in
A dedicated page for contractors
Founder declared as a real entity
Built to keep evolving
The Scope
Typically, each piece is separate
Design
Development
Copywriting
Structured data & schema setup
AI-search setup
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete rebuild & repositioning, delivered in 48 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Structured data & AI setup included
Maintenance & monitoring
Real human support by text
This build combined a full visual redesign with a full repositioning of the business’s offer - new pages, new structured data, a new contractor vertical.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, the full search & AI setup, and every page rebuilt around the new offer - typically inside 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
