Case Study · Website Transformation
A complete digital rebuild for Legacy Financial Group, an independent insurance brokerage. We took the agency’s existing website and rebuilt the entire experience from the ground up - without changing what the agency itself does.
Before a pixel changed, we went through the old site page by page. Six things stood between the agency and the families looking for it.
A generic template look that didn’t build the trust a financial services brand needs before someone hands over their information.
Important information and actions weren’t optimized for the phone, where most quote requests start.
One phone number and a quote form, with no text option and no consistent path from any given coverage page to a quote.
Five coverage lines existed, but shared thin, near-identical copy with no FAQ or carrier comparison to back it up.
The hidden layer search engines read never said “insurance agency” - no business type, no sitemap, no AI-facing file.
Coverage details and FAQs weren’t in a form AI assistants can read, so they had little to work with when someone asked about the agency.
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - most page descriptions, strong image alt text - the table says so. Where the new site still has room to improve, the table says that too.
The left side is Legacy Financial’s old website. The right side is the redesign. These are the real sites, not screenshots - judge the transformation yourself.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
Tap a page to open the full-screen comparison - live sites, drag to reveal.
Same-day captures of both homepages at iPhone width, panning automatically so you can see how much of the page loads before a visitor lifts a finger.
On the new site, the agency’s number dials directly from any page, and every coverage page links straight to a free quote - no hunting through a menu first.
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside the 24 hours.
All 20 pages designed around the agency’s own brand - not a template with new colors.
InsuranceAgency, WebSite, BreadcrumbList, Service, FAQPage, Person, OfferCatalog and ContactPage schema across the site.
A coverage-type selector, a real date of birth field and text-message consent, built to drop straight into the agency’s own system so leads land in one place.
Each agent gets a dedicated bio page with their own Person schema.
Life, Final Expense, Medicare, Annuities and Long-Term Care - each with its own FAQ.
Titles, descriptions, headings and canonicals on every page.
20 pages a search engine or an AI assistant can actually find and read.
Layouts built for the phone first, with the agency’s number one tap away on every page.
Instead of one shared products page, each coverage line now has its own place to sell itself, with its own FAQ. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content, its own FAQ and its own path to a quote.
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
Generic template design
No FAQ answers machines can quote
Sitemap and llms.txt both broken
Hard for AI assistants to read
One phone number, no text option
Founder’s page missing a heading tag
Designed around the agency’s brand
36 structured FAQ answers
Real sitemap, robots.txt & llms.txt
Readable by Google & AI
Click-to-call on every page
Clean heading structure, every page
Published industry pricing puts a professionally built independent-agent insurance website at $5,000 to $15,000+, on timelines of up to 8 weeks - and that’s before hosting and every future edit are billed on top.
Each line, typically billed separately
Design
Development
SEO setup
Copywriting
Compliant lead-capture forms
Hosting
Maintenance
Every future edit
One monthly price, no build fee, all of it included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
CRM-ready lead capture built in
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
This build genuinely has no build fee - the numbers above are the complete cost, with nothing added later.
Send the link to the site you have today. That’s the whole assignment.
Design, structured data and the full search & AI setup - typically inside 24 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Send us the website you have today. We’ll show you what it could become.
