Case Study · Built From Zero
Lacque House didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built a 21-page site and, alongside it, a custom in-salon Experience App - a digital color catalog and drink-ordering tablet built specifically for Lacque House.
Visit the live siteThis wasn’t a redesign. There was nothing to redesign. Here is what that actually meant, day to day.
Instagram and word of mouth carried the business - the domain lacque.house led nowhere.
Booking meant a text, a call or a DM - and hoping someone answered before the chair filled up.
A guest couldn’t see a single price before walking in the door.
Nothing declared Lacque House as a nail salon in the hidden layer Google and AI assistants read - because nothing existed to declare it.
Choosing a color meant scanning a physical wall - or asking a stylist to hold up option after option.
No mobile experience, because there was no experience to make mobile.
Every row on the right was measured on the live site and app. Every row on the left is simply what did not exist yet.
There is no archived old site because there was no old site. Every “Now, live” figure above was measured directly from lacque.house and the Experience App on 2026-09-01; methodology available on request.
The right side is the real, live site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.
The homepage. Tap any page below to open it live, full screen.
Tap a page to open it live, full screen - these are the real pages, not screenshots.
Alongside the 21-page site, Launch Automation built Lacque House a second product: a custom, installable tablet app that lives in the salon itself - a searchable catalog of 600 real nail shades and a drink menu that routes straight to a guest’s seat. No site-redesign template includes this. It was built specifically for Lacque House.
it’s live That’s the real app, running right now - not a mockup.
14 color families, 55 subfamilies - every shade named and numbered.
4 preview modes across 6 nail shapes, plus a side-by-side compare.
7 complimentary drinks, fully customizable, routed to your station.
Installs like a native app, caches for salon wifi, and stays fast between guests.
So the site was built for the phone first. The left screen shows what a phone found before this build - nothing. The right screen is the live site itself, loaded at phone size.
On the live site, every action above is one tap from any page - booking through Vagaro, directions straight into Google Maps, a phone number that dials.
Anyone can see a nice website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a site built from zero either gets built right the first time, or doesn’t get built at all.
What most new businesses start with - nothing
What we give every client
Building a site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.
Every figure above was measured on the live site on 2026-09-01. We don’t promise rankings - nobody honestly can. We build sites and apps that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered - a full website and a custom app, built as one relationship.
21 pages designed around the Lacque House brand - not a template with new colors.
A native-feeling, installable PWA built specifically for the salon’s own tablets.
Live availability by artist, wired in from any page on the site.
Book, call, text and directions - one tap from every page.
Titles, descriptions, canonicals, sitemap and robots directives on all 21 pages.
Business type, both locations, hours and geolocation written in the format Google reads.
A 20-question FAQ and a full llms.txt manifest, structured so assistants can quote them.
An explicit, 48-crawler AI & search policy - most sites never write one at all.
Instead of one generic homepage, the site gives each part of the business its own place to work. Tap any of them to open the real, live page.
Each card above is a real, live page on the site - tap it to open it full screen.
No made-up traffic charts. Just what is built, verified and running today.
No website
No online booking
No published prices
Invisible to Google & AI
A wall of ~600 bottles, no way to browse
No way to order a drink but ask
21-page live website
Real-time booking by artist
56 services, priced
Structured for Google & AI, 48 crawlers welcomed
600 shades, searchable on a tablet
Order a drink from your seat
Published industry pricing puts a custom multi-page small business website at $6,000 to $12,000 over 4 to 6 weeks, and a small custom tablet app at $15,000 to $40,000 over 6 to 8 weeks - usually from two separate vendors, with hosting and every future edit billed on top of both.
Two vendors, billed separately
Website design & development
SEO setup
A separate agency for the app
Hosting - for both
Maintenance - for both
Every future edit, on both
One relationship, both products
A full 21-page website
A custom Experience App
Hosting & SSL included
Unlimited edits - you text it, we ship it
Search & AI setup, kept current
Real human support by text
This build paired a full multi-page website with a custom in-salon tablet app - two products most agencies would price, and deliver, separately.
No existing site required. Tell us what you do and who you serve - that’s the whole assignment.
The site, the structured data, and - when it fits the business - a custom app, built around what you actually do.
You see everything at a private link before anything goes live to the public.
Starting from nothing, or replacing something old - tell us what you need.
