Case Study · Website Redesign & Rebrand
A complete rebuild for a credit repair company that was mid-rebrand. We took the old Perksis LLC site - no page title, no structured data, still carrying the old name and email - and rebuilt it as 8 dedicated pages under the new CreditForwardRepair brand, without changing the phone number or address clients already knew.
The real homepage, both sides live - drag to compare, and watch each side scroll top to bottom on its own.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the rebrand and the visitors looking for help.
The company name and support email still read Perksis LLC and support@perksis.com - the identity the business had already moved away from.
“Helping YOU Live YOUR Best Life” is the homepage headline - nothing about credit, nothing about what the business actually does.
The “How It Works” menu opened a page about operating systems, web browsers and printer drivers - unrelated stock template content, never replaced.
Partners and Contact Us both link to the exact same page. Neither goes anywhere distinct.
Vehicle buyers, homebuyers, business owners and people with a report error all landed on the same single page, with no dedicated path for any of them.
No page title, no meta description, no structured data of any kind - search engines and AI assistants had nothing to read about the business.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new, measured on saved copies of both sites, captured the same day.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - protecting its own support email from bots - the table says so.
Pick a page below and watch it scroll top to bottom, live. The old Perksis site was a single page, so most of these pages are brand new - the old site never had a dedicated URL to compare them against, and we say so plainly instead of faking a before.
Mobile First
So the redesign was built for the phone first. Both screens below are the real, live sites, loaded live at phone size - not a shrunk desktop screenshot.
On the new site, every action above is one tap from any page, including a real loan-rate comparison calculator built into the homepage - not a static image of one.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google and AI assistants actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered.
Every trace of the old Perksis LLC name replaced with CreditForwardRepair, including the support email address.
One page for each real visitor goal - vehicle, mortgage, business funding and general credit repair - not one page trying to cover everything.
Plain language about what credit repair can and cannot do, reviewed against FTC and CFPB guidance.
A short form that asks what the visitor is working toward - vehicle, home or business - before anything else.
A real, working loan-payment comparison tool on the homepage, not a static image of one - try it on the live site.
Searchable, organized by topic, sourced to the FTC and CFPB.
Page titles, meta descriptions, canonical URLs and structured data on every page.
Honest, visible links to CreditForward.org (free community) and GoForwardFunding (business funding), explained rather than hidden.
One Company, Every Goal
Each card below opens a real, live page on the new site - the same one a visitor would land on.
Each card jumps to the live tour below and loads that page, scrolling top to bottom.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
No page title
No structured data
One page for every goal
Still branded Perksis
Broken nav links
No real FAQ content
Real title & meta, every page
Organization & Service data
8 dedicated goal pages
CreditForwardRepair throughout
Every link goes somewhere real
33-question FAQ hub
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Compliance review
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete rebrand & redesign, delivered in 48 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Compliance-reviewed copy
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, compliance-reviewed copy, and the full search and AI setup - typically inside 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Questions People Ask
The same plain-language standard this redesign holds itself to.
For CreditForwardRepair, 48 hours from the link to a live private preview. See the build stats at the top of this page.
A template starts from someone else’s layout and copy with your logo dropped in. A custom build starts from your business, your goals and your visitors, then gets its own design, structure and content - like the 8 goal-specific pages built here.
Not when it is done correctly. The redesign keeps the same domain, adds real page titles, meta descriptions and structured data the old site never had, and launches on a private preview first so nothing changes until the business is ready.
Useful content carries forward and gets rewritten to be clearer and more accurate. In this case, that also meant retiring the old Perksis LLC branding and the old support@perksis.com email everywhere it still appeared.
It is a hidden layer of code that tells Google, Bing and AI assistants what your business actually is, in a format they can parse. CreditForwardRepair’s old site had none. The new site carries Organization, WebSite, Service and FAQPage data on every page.
AI assistants pull from clearly structured, plainly answered content. A 33-question FAQ hub sourced to the FTC and CFPB, like the one built here, gives them something concrete to quote.
It means the real layout, not a shrunk desktop page, works on a phone: readable text, tappable buttons, and a working layout at real phone widths. Most visitors to a credit repair site are on a phone.
This build included 8 dedicated pages, a goal-based intake form, an interactive loan-rate calculator, a 33-question FAQ hub, full technical SEO and a complete rebrand - see the full scope above.
A well-built FAQ page helps a lot, especially for AI answer engines. The old Perksis site had a Help menu but no real FAQ content in a quotable form. The new site’s FAQ hub has 33 sourced questions and answers.
Faster pages help both visitors and crawlers. The old homepage carried 581 KB of HTML; the rebuilt homepage carries about 60 KB, roughly 10 times lighter.
No. Send the link to your current site and the rebuild starts from what already exists, rewritten and restructured - the same approach used here.
The old site had no page title, no meta description and no structured data of any kind, was still branded Perksis LLC, and used one page to cover every visitor goal. The new site has 8 dedicated pages, full technical SEO, and the CreditForwardRepair brand throughout.
Handled correctly, no. The domain stays the same, the old name is retired consistently across every page, title, email address and piece of copy, and search engines re-index the updated content over time. What causes problems is doing it inconsistently, which is why every trace of the old name was checked here.
It varies by scope. See the cost comparison above for what a project like this typically costs built the traditional way versus through Launch Automation.
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