Case Study · Built From Zero
Stateside Insurance Group didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built independent broker Derek Ranes a live site from scratch with 9 separate interactive application widgets, one for every coverage type, real-time booking, and a live Google review feed - all wired straight into GoHighLevel with automations.
The Starting Point
This wasn’t a redesign. There was nothing to redesign - the domain didn’t resolve to anything. Here is what that actually meant, day to day.
Referrals and Google Business carried the practice - there was no site to send a prospect to.
Term life, whole life, IUL, annuities, FIA, final expense, mortgage protection, ACA health and Medicare - nowhere for a prospect to see them explained side by side.
Starting an application for a specific policy meant a phone call first - there was no self-serve path.
Nothing declared Derek as a licensed insurance broker in the hidden layer Google and AI assistants read - because nothing existed to declare it.
Booking a free consultation meant already having Derek’s number - there was no scheduling page.
No mobile experience, because there was no experience to make mobile.
What We Measured
Every row on the right was measured on the live production site. Every row on the left is simply what did not exist yet.
There is no archived old site because there was no old site. Every “Now, live” figure above was measured directly against the live production site on 2026-09-01.
The Build
The right side is the real, live production site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.
this is live, right nowThe homepage. Tap any page below to open it live, full screen.
Tap a page to open it live, full screen - these are the real pages, not screenshots.
The Contact System
Most sites get one generic contact form. This one got nine - a dedicated, live application widget for every coverage type, each sitting directly under its own plain-English explainer. Tap any product below to open its real, live application widget.
it's real, try it The Term Life application widget, embedded exactly as it runs on the live site. Tap a card below to swap it for any of the other 8.
Beyond the nine widgets above: a general application form, a real-time booking calendar, a recruiting form on the Become an Agent page, and a live Google review feed pulled straight from the business’s own profile. Every one of them writes into GoHighLevel, where automations take it from there.
Mobile First
So the site was built for the phone first. The screen below shows the live site at phone size. The right screen is a same-day capture of the live production site, panning end to end at phone size the way a visitor actually scrolls it.
The right phone above is a same-day capture of the real, live site at iPhone size, panning through the page the way a visitor actually scrolls it. On the live site itself, the mobile page genuinely scrolls end to end - it is not a shrunk desktop layout - and a sticky bottom bar keeps Call and Start My Application one tap away no matter how far down the page you are.
What Visitors Don’t See
Anyone can see a nice website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a site built from zero either gets built right the first time, or doesn’t get built at all.
What most new practices start with - nothing
What we give every client
Building a site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.
Every figure above was measured on the live production site on 2026-09-01. We don’t promise rankings - nobody honestly can.
The Scope
Here is what was actually delivered - not a template with new colors.
A live, production website designed around the Stateside brand - built from a blank domain.
One dedicated, interactive widget per coverage type - not a single generic form.
A live scheduling widget lets a prospect book a free consultation without a phone call.
Real Google reviews, pulled straight from the business profile - never edited.
Every widget, form and booking writes into GoHighLevel, where follow-up runs on its own.
InsuranceAgency, Person and 9 Service records written in the format Google reads.
50 structured FAQ answers across 10 topic tabs, so assistants can quote them.
A genuinely scrollable phone experience with a sticky call-and-apply bar.
Built for the Actual Business
Instead of one generic homepage, the site gives each coverage type its own way to apply. Tap any of them to open the real, live page or widget.
Each card above opens a real, live page or a real, live application widget - full screen.
Live & Verified
No made-up traffic charts. Just what is built, verified and running today.
The Build, At a Glance
No website
No way to compare 9 coverage options
No published way to book a call
Invisible to Google & AI
No way to apply for a policy online
No lead tracking of any kind
Live production website
9 dedicated application widgets
Real-time booking, one tap
Structured for Google & AI, day one
Apply for any coverage type online
Every lead flows into GoHighLevel automations
The Scope
Typically, each piece is separate
Website design & development
A separate CRM/automation subscription
Someone to build 9 custom lead forms
Hosting - for the site
Maintenance - for the site
Every future edit
One relationship, everything included
A full live website
9 interactive application widgets
GoHighLevel, with automations built and running
Hosting & SSL included
Ongoing edits - you text it, we ship it
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
No existing site required. Tell us what you do and who you serve - that’s the whole assignment.
The site, the structured data, and - when it fits the business - the automations behind it, built around what you actually do.
You see everything at a private link before anything goes live to the public.
