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Case Study · Experience App

Not a website. An operating system for game day.

Sip n Putt guest ordering, front desk and pro shop shown on desktop, tablet and phone

Alongside Sip n Putt's website rebuild, Launch Automation built a second product: a per-hole ordering app for guests, a live command board for staff, and an online pro shop, all wired into one system. This page walks through what it actually does, screen by screen.

18Holes wired with ordering QR codes
4Screens: phone, desk, QR sheet, shop
1Board for both drinks and merch pickups
Before This Existed

An 18-hole course has one counter.
Everyone walks to it.

Sip n Putt's old site had no ordering system at all - a drink meant leaving your hole and walking back to the counter, and staff had no way to see what was coming without someone shouting it across the room. Here is what that actually costs a course on a busy night.

Guests leave their hole to order

Every drink or snack meant walking back to the counter and waiting, then walking back out again.

Staff worked from memory

No board, no queue, no way to see what was ordered, in progress or already delivered.

No way to flag ID checks

Alcohol orders had no system flag - checking ID depended entirely on staff remembering to ask.

Merch and drinks were two problems

A guest buying a hat and a drink meant two separate interactions, with no shared view for staff.

No visibility into the shift

No way to see orders today, tips, average delivery time or how a shift is pacing against a goal.

No hole-level tracking

Even a phone order would still need a guest to describe where they were sitting on an 18-hole course.

How It Actually Works

One scan. Four steps to the hole.

No app to download, no account to create. This is the entire guest experience, start to finish.

1Scan the hole's QR codeA printed code mounted at each of the 18 holes opens the menu, already tagged to that hole.
2Order from the menuCocktails, beer, soft drinks, kids' options - the guest picks, adds a tip and confirms.
3It lands on the desk boardThe order appears instantly on staff's live board, hole number and all, no relay needed.
4Staff deliver it to the holeStaff move the order through New, In Progress and Complete as it's made and delivered.
Screen One · The Guest's Phone

Order from wherever you're standing.

A guest enters their first name and the customer number the front desk gave them at check-in - no account, no app store. The menu that follows already knows which hole to deliver to.

Sip n Putt drink menu for hole 5 showing six real cocktails with names, descriptions and prices under a Cocktails, Beer and Seltzer, Soft Drinks, Kids and Everything tab bar The menu already knows the hole This is hole 5's actual menu: Clubhouse Margarita $11, Frozen Sunset Marg $12, Ranch Water $9, Pine Paloma $10, Putt-Putt Mule $10, Spiked Sweet Tea $9, sorted under five tabs (Cocktails, Beer & Seltzer, Soft Drinks & More, Kids, Everything). The hole number came from the QR code, not from typing an address.
Sip n Putt cart with a Clubhouse Margarita and a Ranch Water added, an 18 percent tip selected, a 21 plus ID checkbox, and a Pay and send to the desk button totaling $23.60 Add, tip and pay without leaving the menu Tapping a drink opens a quantity stepper right on its card. A sticky bar tracks the running order, offers 0-25% tip presets with the dollar amount shown, and requires the 21+ box before checkout on anything alcoholic. This cart totals $23.60 for one margarita and one Ranch Water.

This is the real, live app running right now - not a mockup. Try it yourself using the button in the hero above.

Screen Two · The QR Sheet

Eighteen holes. Eighteen codes.

Staff print one sheet and mount a code at every hole. Scanning the code at hole 12 opens the exact same menu as hole 1 - it just arrives pre-tagged, so the front desk always knows where to walk the order. The frame below scrolls through the full printed sheet on its own, all 18 holes.

bret-shallenberger-sipnputt.launchautomation.workers.dev/desk/qr
Full printable sheet of all 18 real Sip n Putt hole QR codes, generated from the actual app, from hole 1 through hole 18
All 18 codes, generated live, not stock art Every code on this sheet is a real, scannable QR code the app generated for this exact course - not a placeholder graphic. Each one points at that specific hole's ordering link, captioned "Cold drinks brought right to hole N" so nobody prints the wrong sheet. If the course ever changes domains, every code regenerates from one command.
Screen Three · The Front Desk

Staff see the whole shift, not just the next order.

This is the board Sip n Putt's staff work off, shown here in the app's built-in demo mode, a simulated busy Saturday, so a manager can see exactly what a full board looks like. The frame below scrolls through the entire board on its own, top to bottom, uncropped.

bret-shallenberger-sipnputt.launchautomation.workers.dev/desk
The full Sip n Putt front desk board, top to bottom: the shift dashboard with 15 open orders, 60 orders today, $2,128.23 in, $136.73 in tips, a 7 minute average deliver time and a B speed-of-service grade, then the New, In Progress and Complete kanban columns showing real named orders by hole and by front desk pickup
The shift, then the board, in one view Top: 15 open orders, 60 today, $2,128.23 in, $136.73 in tips, a 7-minute average hand-off time and a lettered "B" speed-of-service grade against a 6-minute target. Below it: the live kanban. Hole 12's Sarah is a brand new iced tea order; hole 11's Sarah has a Check ID 21+ badge and a $5.67 tip on a round of Ranch Water; Alicia and Nicole's front desk pickups (logo tees, drink koozies) sit in the exact same columns as the drink orders - one board, not two systems.
Daily goal trackingSpeed-of-service gradeID-check flaggingFilter by drinks, merch or ID checkGuest notes per orderBuilt-in demo mode
The Part Most Systems Miss

One board. Two revenue streams.

A lot of ordering systems handle drinks and stop there. This one doesn't split drinks and merchandise into separate tools - a hat purchase marked for pickup shows up on the exact same board as a drink order, sorted the same way.

Drinks, by hole

Ordered from the course, delivered to the exact hole a guest is playing.

Merch, front desk pickup

Ordered from the pro shop, marked as a pickup order, no shipping and no separate system.

Same board, same staff

Both order types move through the same New, In Progress and Complete columns, worked by the same team.

Screen Four · The Pro Shop

Twenty products, no shipping, no truck.

Hats, tees, golf gear and course extras, browsed and bought from a phone, ready for pickup at the front desk on the guest's next visit. The frame below scrolls through the entire page on its own, all twelve products, top to bottom.

bret-shallenberger-sipnputt.launchautomation.workers.dev/shop
The full Sip n Putt pro shop page, top to bottom from the Apparel, Golf Gear, Sip Stuff and Extras filters through real photographed products: a classic snapback, a sunset dad hat, a women's cap, a men's logo tee, a women's zip polo, a night round hoodie, a clubhouse crewneck, a kids putter tee, a summer tank, logo golf balls, a putter headcover and a course towel, each with sizes and an add to cart button
Twelve real products, real photos, real prices Every card on this page is a photographed product with its own price and, for apparel, its own size picker: the Classic Snapback ($28), Sunset Dad Hat ($26) and Women's Cap ($22) up top, then tees, a zip polo and a $48 Night Round Hoodie, down through golf balls, a putter headcover and a course towel. Nothing here is a stock photo or a placeholder tile - it's the same header and nav as the rest of the site, and the cart badge in the corner follows the guest to checkout, which lands on the same front desk board as every drink order.
Part Of A Bigger Rebuild

The app lives inside a full website rebuild.

This page is about the ordering system specifically. Sip n Putt's full site, the 9-page rebuild it's built into, has its own case study.

Sip n Putt: From Address Card to Digital Golf ExperienceThe full site rebuild - homepage, course, events, gallery, reviews and more View case study
The Scope

Everything this system is actually doing.

Underneath the four screens above, here's the technical scope that makes them work as one system.

Per-hole QR generation

18 unique codes, each pre-tagging the ordering link to its hole, regenerated from one command if the domain ever changes.

Live order board

Orders appear on the front desk the moment they're placed, no manual refresh or relay needed.

Automatic ID-check flagging

Any order containing alcohol is flagged for staff automatically - it isn't left to memory.

Unified drinks & merch fulfillment

Pro shop pickups and drink orders share one board, one workflow, one staff view.

Speed-of-service tracking

Average order-to-hand-off time, graded against a target, visible to staff in real time.

Daily goal tracking

Revenue and order-count goals with a live progress bar and milestone badges through the shift.

Built-in demo mode

A simulated busy Saturday a manager can show off before the system has real order history to draw on.

No install, no account

Guests never leave their phone's browser - no app store, no login, no download.

The Math

What would a system like this
normally require?

Published industry pricing puts a custom restaurant or venue ordering app at $8,000 to $25,000+ for a single location, and most off-the-shelf ordering platforms charge an ongoing per-order or per-terminal fee on top of that - before a front-desk dashboard or a connected shop is even part of the conversation.

The traditional project

Each piece, typically sold separately

Custom ordering app

Kitchen or staff dashboard

QR code generation & printing

Online shop, separate from the app

Per-order or per-terminal fees

Ongoing app-store maintenance

Launch Automation

One connected system, built and shipped together

Per-hole ordering app included

Live front-desk command board included

Pro shop, sharing the same fulfillment board

No app-store approval, no per-order fees

Built inside the same 72-hour window as the site

This build included the full website rebuild plus the ordering app, front-desk board and pro shop shown on this page. Most builds have a simpler scope and either a low or no build fee and a lower monthly fee.

How It Works

Want something like this for your business? Three steps.

1

Tell us the experience

A phone order, a booking flow, a loyalty program - describe what you want your customers to be able to do.

2

We design and build it

Real, tappable screens fast, then the full system wired together, typically inside days, not months.

3

See it live, then switch

You try the real thing at a private link, exactly like this page, before it ever replaces what you have today.

Questions Business Owners Ask

Before you build something like this.

Do guests need to download an app?

No. Guests scan the QR code mounted at their hole, which opens the ordering menu in their phone's browser, already tagged to that hole. Nothing to install, nothing to log into.

How does the order know which hole to go to?

Each hole has its own printed QR code. Scanning it opens the menu with that hole number already attached, so the order lands on the front desk board already knowing where to walk it out to.

Can staff tell which orders need an ID check?

Yes. Any order containing alcohol is automatically flagged with a Check ID 21+ badge on the front desk board, and staff can filter the board to show only those orders.

Does the front desk board only handle drinks?

No. Pro shop purchases marked for pickup land on the exact same board as drink orders, sorted into New, In Progress and Complete, so staff work off one screen instead of two systems.

What happens if the course isn't busy, is the dashboard just empty?

The board includes a built-in demo mode that shows a simulated busy Saturday, complete with tip totals, a daily goal tracker and a speed-of-service grade. It's how a manager can see exactly what a full board looks like before the system has real order history.

Can the course track how fast orders get delivered?

Yes. The board tracks average order-to-hand-off time against a target and grades the day's service speed, alongside a running tally of orders, revenue and tips.

Is this a replacement for a POS system?

It's built specifically for order-to-hole delivery and pickup, not general point of sale. It handles guest ordering, fulfillment and staff visibility, the parts a golf course actually needs day to day.

How long did this take to build?

This shipped alongside Sip n Putt's full website rebuild, in the same 72-hour build window, not as a separate, months-long app project.