Case Study · Website Transformation
A complete digital transformation for JF Legendary Pathways. What was a five-page site with a generic bolt-on water page and zero way to call or text became a 15-page, English-and-Spanish site built around the three things the business actually does: protection, wealth, and funding.
The homepage. Tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site page by page. Six things stood between the business and the people looking for it.
Generic stock photography and a template look that could belong to any business - nothing on the page said who Fina Flores-Corchado actually was.
The About page’s team section overlapped its own button and left a blank gap on a phone - the layout that most visitors actually see.
No phone link, no text link, no email link anywhere on any of the six pages. The one button in the header led to a page recruiting people to become financial consultants, not to any action a client would take.
Water treatment is a real part of this business, but its page read like generic municipal-compliance boilerplate with no tie to the rest of the site, and still carried an unedited default page title.
Zero of six pages had a meta description. The hidden layer search engines read never said what kind of business this was - just a generic website label.
No FAQ answers in a form AI assistants can quote, and no llms.txt file - so an AI assistant asked what the business does had nothing to work with.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - canonicals, sitemap, robots.txt - the table says so.
Tap an old page to see it beside its closest match on the new site - snapshot on the left, live site on the right, drag to reveal.
Static → Cinematic
The old site never had a single video tag, on any page. The new homepage opens and closes on real, currently-live video. Drag the example, then tap the second pair to compare.
watch it come alive The Hero. Left: the old site's static stock photo. Right: the new homepage's real, live hero video.
Mobile First
So the redesign was built for the phone first. The left screen is a same-day capture of the old site at iPhone size - the About page's team section left a blank gap here. The right screen is the new site itself, loaded live at phone size - video playing.
On the new site, a real click-to-call/text phone number and a free-consultation booking button repeat at every scroll depth - a visitor is never more than one tap from reaching Fina, on desktop or on a phone.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 48 hours.
Five pages became fifteen real pages, one per service - not a template with new colors.
Every one of the 15 pages mirrored in Spanish, with correct hreflang tags linking each pair.
Built mobile-first, where the old site’s layout broke down the most.
Real click-to-call and click-to-text, plus a free-consultation booking flow, repeated throughout - not zero conversion links like the old site.
11 real video files, one per major page, in place of static stock photography - the old site had none.
Title, description, canonical, sitemap and robots directives, on all 15 pages.
Business type, service area, contact point and a named founder entity, written in the format Google reads.
An 8-question structured FAQ and an llms.txt file, so assistants have something to quote.
Built for the Actual Business
Instead of one page trying to cover everything at once, the new site sorts nine real services into three pathways a visitor can actually choose between - each with its own dedicated page.
Each of the nine services is a real, dedicated page on the new site. The old site never separated its services into pages at all - everything sat on one home page.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
Five pages, one crowded homepage
Generic stock photography
Zero phone, text or email links
No meta descriptions, sitewide
English only
Broken section on mobile
Fifteen pages, one per service
11 real, live videos
Real click-to-call & text, booking wired in
Written titles & descriptions, all 15 pages
Full Spanish translation
Built mobile-first
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete redesign, delivered in 48 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Real video in place of stock photos
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, your photos turned into video, and the full search & AI setup - typically inside 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
