Case Study · Website Buildout
FaciliSite Services is a facility and construction services company in Fairfield County, Connecticut. Its website was a single page: a name, a tagline and a contact form. We built a real one - eighteen pages, in twelve hours - without changing what FaciliSite actually does.
The homepage. Every page got the same treatment - tap any page below to compare it full screen.
The Challenge
Before a pixel changed, we went through the old site - all of it, which took about a minute. Six things stood between FaciliSite and the property managers and GCs looking for it.
The word “maintenance” never appeared on the site. Neither did “construction,” “build-out” or anything describing the actual work.
No phone number, no email address, no map. A name-and-email form was the entire path to contact.
Not one photo of a job site, a crew or a finished space. The one image on the page was a stock aerial photo, not licensed to the business.
Whatever a visitor needed - a repair, a build-out, a multi-site program - the only next step was the same generic form.
The hidden layer search engines read never said what kind of business this is - no services, no address, no hours.
No FAQ, no service data, no hours - an assistant asked about facility maintenance in Fairfield County had nothing to work with.
The Audit
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - a working robots.txt, a sitemap, even an AI-facing llms.txt file, all GoDaddy defaults - the table says so.
Tap a page to open the full-screen comparison - the old site on the left, the live new site on the right, drag to reveal.
Photos → Video
FaciliSite’s old site had zero photography and zero video. The new site was built with 13 video scenes - 26 files across desktop and mobile - so a visitor sees real facility and construction work before they ever pick up the phone. Drag the example, then tap any scene below to see it play.
watch it come alive The homepage. Left: what was there before - nothing. Right: the new hero video.
Mobile First
So the redesign was built for the phone first. The left screen is a saved copy of the old site at iPhone size. The right screen is the new site itself, loaded live at phone size.
On the new site, every action above is one tap from any page - a phone number that dials, a text that opens pre-filled, directions straight into Google Maps, and a routed request form that reaches the business.
What Visitors Don’t See
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just build what people see.
We built what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
Here is what was actually delivered inside the 12 hours.
18 pages built from one - a page for every service, the process, the service area, the FAQ and the business itself.
Layouts tuned separately for small screens, where a first impression is usually made.
Call, text, a routed request form and a map - positioned on every page.
Real photography and video of facility and construction work - none of it existed on the old site.
13 video scenes, 26 files across desktop and mobile - no film crew, no shoot day.
Titles, descriptions, headings, canonicals, sitemap and robots directives on every page.
Business type, address, hours and 8 towns written in the format Google reads.
The services, the process and a 50-question FAQ structured so assistants can quote them.
Built for the Actual Business
Instead of treating FaciliSite like a generic contractor page, the new site gives each service, and the process behind it, its own place to explain itself. Tap any of them to compare that page, before and after.
Each card above is a real page on the new site, with its own content, its own video and its own path to request service.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
The Transformation, At a Glance
One static page
No services listed
No way to reach the business
No photos or video
Hard for AI assistants to read
Nothing to prove the work
18 pages, one per service and topic
3 core services, clearly explained
Call, text, form or map - one tap away
Video on every core page
Readable by Google & AI
Built to keep evolving
The Scope
Typically, each piece is separate
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
One relationship, everything included
Complete site build, delivered in 12 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Video built into every core page
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Pricing is worked out directly for what a build actually needs, not published as a flat number here.
How It Works
Send the link to the site you have today. That’s the whole assignment.
Design, real video on every core page, and the full search & AI setup - typically inside 12 to 48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
