Case Study · Built From Zero
Brock Occupational Health & Wellness didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built a 6-page site for Dr. Angela Brock’s Las Vegas practice: real patient-portal booking, verifiable credentials linked to federal registries, and structured data written for Google and AI, all live at brockohw.com in 24 hours.
The Starting Point
This wasn’t a redesign. There was nothing to redesign. Here is what that actually meant for a licensed medical practice.
The practice existed - board-certified, FMCSA-certified, open for patients - with no website at any address.
Degrees, DOT-examiner certification and registry listings had no page to live on and no way to be checked.
No patient portal, no way to request a DOT physical or wellness visit without picking up the phone.
Nothing declared this as a medical clinic in the hidden layer Google and AI assistants read - because nothing existed to declare it.
Fleet managers and HR teams had nowhere online to learn what a DOT physical or workplace program actually involves.
No mobile experience, because there was no experience to make mobile.
What We Measured
Every row on the right was measured on the live, rendered site. Every row on the left is simply what did not exist yet.
There is no archived old site because there was no old site. Every “Now, live” figure above was measured directly from the live, rendered site on 2026-09-01.
The Build
The right side is the real, live site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.
this is live, right nowThe homepage. Tap any page below to open it live, full screen.
Tap a page to open it live, full screen - these are the real pages on brockohw.com, not screenshots.
The Centerpiece
There is no embedded contact form anywhere on the site. What’s actually there is a real, HIPAA-grade patient-scheduling platform - tied directly to Dr. Brock’s own provider profile - alongside three other real ways to reach the practice.
healow is a patient-portal and scheduling platform tied to eClinicalWorks, one of the largest EHR systems used by real medical practices. Dr. Brock’s own provider profile is live on healow and linked directly from the Book page - a patient can request an actual appointment, not submit a lead that waits for a callback.
No stock footage - these are the practice’s own branded hero clips, muted and looped, playing live on every one of the 6 pages right now.
Mobile First
So the site was built for the phone first. The screen below shows the live site at phone size. The right screen is a same-day capture of the live site at phone size, scrolling through the real page.
On the live site, every action above is one tap from any page - booking an appointment, calling, texting or checking the DOT physical FAQ.
What Visitors Don’t See
Anyone can see a clean website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a medical practice built from zero either gets built right the first time, or doesn’t get built at all.
What most new practices start with - nothing
What we give every client
Building a medical practice’s site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.
Every figure above was measured on the live, rendered site on 2026-09-01. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
The Scope
A full medical-practice website, built around Dr. Brock’s real credentials and services - not a template with new colors.
6 pages designed around Dr. Brock’s own practice, credentials and services.
13 JSON-LD blocks - MedicalClinic, Person, 12 Service entities, FAQPage, BreadcrumbList and more.
NPI Registry link in schema, plus a stated, checkable FMCSA DOT-examiner certification.
Structured across 3 pages so assistants can quote it directly.
Titles, descriptions, canonicals, a 6-URL sitemap, robots.txt and a custom 404 - zero redirects.
6 real hero videos, 77% lighter (15,202 KB to 3,436 KB), quality-verified.
117 tap targets fixed; 0 accessibility violations across all 7 routes at 390px and 1440px.
56 route×viewport combinations tested - 0 console errors, 0 network failures, CLS 0 on every page.
Built for the Actual Practice
Instead of one generic homepage, the site gives each real audience its own place to work - drivers, employers and patients. Tap any of them to open the real, live page.
Each card above is a real, live page on brockohw.com - tap it to open it full screen.
Live & Verified
No made-up traffic charts. Just what is built, verified and running today at brockohw.com.
The Build, At a Glance
No website
No way to verify credentials
No online booking
Invisible to Google & AI
No DOT or employer page
Nothing built for a phone
6-page live website
NPI Registry linked in schema
Real healow patient-portal booking
Structured for Google & AI
Dedicated DOT & employer pages
Built mobile-first
The Scope
Typically, each piece is separate
Website design & development
SEO setup
Booking integration, often extra
Hosting
Maintenance
Every future edit, billed hourly
One relationship, everything included
A full 6-page website
Real healow booking, linked and live
Hosting & SSL included
Unlimited edits - you text it, we ship it
Search & AI setup, kept current
Real human support by text
This build shipped in 24 hours at no build cost, with real patient-portal booking and a structured medical schema most agencies would price as separate projects.
How It Works
No existing site required. Tell us what you do and who you serve - that’s the whole assignment.
The site, the structured data, and the booking system, built around what you actually offer.
You see everything at a private link before anything goes live to the public.
