Case Study · Website + Membership Platform
Donnell “Bo” Bobo has helped 3,400+ business owners access $50M+ in funding since 2009 - with no website of his own. We built FundingAndCredit.org from nothing: two free calculators, a free-for-life membership with 8 courses, 20 tools and a community, and a back office where every lead lands.
The Starting Point
Bo has spent since 2009 getting business owners approved for funding and out of personal-guarantee debt. None of that lived online in a way a stranger could find, trust or use. Here is what was missing before this build existed.
A business owner who kept hearing no from lenders had nowhere to go plug in their own numbers and see why, or what to fix first.
Nothing built trust before a sales conversation - no courses, no tools, no reason to believe the track record before ever talking to Bo.
Most business owners are not ready to apply again the day they look. With nothing to return to, that interest just went cold.
A brand-new domain with nothing published yet - invisible to Google, ChatGPT, or anyone asking an AI assistant who to trust with business funding.
No CRM, no pipeline, no way to see who ran a calculator, who needed a call, or who had gone quiet.
Nothing on the internet showed the 3,400+ business owners served and $50M+ in funding facilitated since 2009 - just a name and a phone number.
The Build, Measured
With nothing before it, this build is judged on its own numbers - fetched directly from the live pages and parsed, not estimated.
What Was Built · The Public Site
The public site is the lead magnet. A visitor answers a few questions about their business, gets a real Fundability Score or Credit Leverage Plan in about a minute with no credit pull and no card, and every run becomes a lead in the back office. Tap any page to see the actual screenshot full size.
Inside the Membership
Anyone who runs a calculator can join free for life. Once inside, they land in a real membership: a dashboard that tracks points and progress, 8 courses with quizzes and certificates, 20 interactive money tools, badges, levels, a leaderboard, a moderated community and a live “Ask Bo Live” session room - all built to keep a lead coming back long after the first visit, instead of going cold.
12 distinct member templates in total - dashboard, meeting room, courses, individual lessons, quizzes, certificates, tools, community, community posts, messages, profile and badges. Only 8 are pictured above to keep this section readable; open the two lists above to see every course and every tool by name.
What a member actually gets
The free score is the front door. Here is everything behind it, and what each piece is for.
Fundability and Credit Leverage, asked one question at a time. Each ends in a 0-100 score with its range, names the single biggest lever that would move it, and states a conservative case alongside the headline number - so the result reads like an assessment rather than a pitch. Every saved score gets its own private page a business owner can text to a partner or a bookkeeper, which means the next visitor arrives already looking at a number.
Pick a bureau, an account and a reason, and the site drafts a ready-to-send dispute letter to copy in minutes. This is the tool people come back for.
Funding, credit, structure and cash flow - the letter generator among them. What a member types in is attached to their account, so the numbers are still there next visit.
About 11,600 words of plain-language reading written for a phone screen, five short lessons per course, and a 40-question bank. Seventy percent passes, and a pass earns a printable certificate, a badge and points.
Starting Out through Scaling, driven by points, with confetti and a level-up overlay on the screen and a leaderboard to place against.
Business owners comparing notes in the open, with the firm answering in public and earning the trust in front of everyone else reading the thread.
A direct line that is not a public post and not an email thread that gets buried - threaded per member and visible in the back office.
Scheduled sessions inside the membership rather than a webinar funnel on somebody else's platform.
Marked up so search engines and AI assistants can quote them by name - the half of the build that gets found before anyone has heard of the business.
The Owner’s Back Office
This is what most website redesigns skip entirely: the system Bo actually works out of every day. It is a real back office built into the site, not a bolted-on spreadsheet, and it shipped seeded with realistic demo activity - clearly marked as demo, removable any time - so it never looks empty on day one.
Every member tracked as New, Contacted, Call Scheduled, Client or Active, with a live count at each stage.
Paste in a private integration token and every new member, chat lead and session request becomes a tagged GoHighLevel contact automatically. The site works the same without it.
Schedule a session with a title, date and a YouTube or Vimeo stream link, and it appears in the member meeting room with a countdown.
The whole member list exports in one click, and Bo can preview the site exactly as a member sees it.
What the owner actually runs
The half a website redesign never includes: the screens the business works out of every day, and what each one is for.
Signups, scores run and calls booked on one screen, with statuses and a “needs you” list underneath - calls waiting for a time, unread messages, new leads, and members nobody has written to yet. It answers who is waiting on me, which is a different and more useful question than how many people signed up.
The full list with statuses, filters and search, and a member card holding their saved scores, their activity and your own private notes on them.
Message the whole membership, a filtered group from the Members tab, or a single person from their card - without exporting a list into a separate email tool first.
Put a post at the top of the community so a live session, a new course or a deadline is the first thing every member sees.
Every call request with what was asked for and when the person is free, so booking is a reply rather than a game of phone tag.
Approve, pin or remove posts and replies from one screen, so the public half of the membership stays something worth being judged on.
See which lessons get started and finished and which badges are actually earned, so the content earns its place instead of just sitting there.
Your details, your meeting link and your calendar link in one tab, plus a GoHighLevel connection so every lead lands in the CRM already being run.
Export the whole membership to CSV whenever you want. No platform sitting between the business and the people who signed up to it.
Built for the Phone
The screen below is not a screenshot - it is the live site itself, loaded right now at phone width.
This is the real site rendering live in your browser right now, not a static image.
What Machines See
A brand-new domain starts invisible. Here is what was put in place so search engines and AI assistants have something real to read.
Bo isn’t just a phone number anymore.
He is structured data Google and AI can actually read.
The robots.txt already uses the new AI content-signal directives (search, ai-input, ai-train) that most business sites have not adopted yet. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read.
The Scope
Here is everything actually delivered, in one list.
Fundability Score and Credit Leverage Plan, each a one-question-at-a-time wizard with a real result in about a minute, no credit pull.
Every visitor can join with no email wall on the calculators themselves and no paywall once inside.
Real courses with real quizzes - members earn a certificate by actually passing.
Beyond the 2 public calculators, 20 more tools live inside the membership, saved to each member’s account.
19 badges across 5 levels, with a real leaderboard ranking active members.
4 categories, moderated by Bo’s team, plus private messaging between members and the team.
Overview, members, calls, community, courses and badges, chat leads, broadcast, meeting room, marketing and settings, all built in.
Educational-not-a-sale notice, no-fee-before-service statement and a 3-day cancellation right, consistent with the Credit Repair Organizations Act.
Launch Readiness
No made-up traffic charts. Just what is finished, checked and waiting for the domain to be pointed at it.
The domain fundingandcredit.org is registered but not yet pointed at this site.
At a Glance
No website, or a single static page
No way for a stranger to self-serve a number
No follow-up system for people not ready yet
Invisible to Google and AI assistants
Leads tracked in a notebook or not at all
No proof of track record beyond a phone call
2 calculators, a membership, a community
A real score in about a minute, no card
8 courses and 20 tools keep leads coming back
14 schema types built for search & AI
A 10-tab back office tracking every lead
3,400+ business owners served, $50M+ funded, stated on the site
The Scope
Custom build, or a revenue-share platform
Design
Development
Membership & course infrastructure
Back office / CRM setup
SEO & compliance work
Hosting
Ongoing maintenance
Every future edit
One relationship, everything included
Complete site, membership & back office
Hosting & SSL included
Unlimited edits - you text it, we ship it
You own the site and the member data
Search & AI setup, kept current
Compliance-aware copy included
Real human support by text
This was a full membership platform built from a blank domain - two calculators, courses, tools, a community and a back office, not just a marketing site.
How It Works
No existing website required. Text us what you do and who you serve. That is the whole assignment.
Lead calculators, a membership, a community and a back office, built around your business, not a template.
You review everything at a private link, exactly like this page, before it ever replaces anything or goes live on your domain.
The questions a business owner actually has before building something like this.
No. There was no prior site. This build started from a blank domain, which is why this case study measures the finished build against itself rather than an old site.
No. This build proves it. Text us what your business does and we start from there, whether you have a site today or nothing at all.
No. It is a free estimate built from the answers a visitor gives, with no credit pull and no card required. The site is explicit about this in its own disclosures: a lender or the credit bureaus make the actual decision, not this score.
The free site itself is educational, not a credit repair service. Any paid credit repair work happens under a separate written contract, with no fee charged before the work is performed and a right to cancel within 3 business days, consistent with the Credit Repair Organizations Act.
Lead calculators specific to your business, a free membership with courses and tools, a community, gamification, and a back office where every lead lands. See the scope section above for the full list.
This build was a $0 build fee and is $297 a month going forward, which includes hosting, the back office and unlimited future edits.
AI assistants like ChatGPT, Gemini and Perplexity are increasingly where people ask who to trust with a funding or credit question. If your business isn’t described in a structured way those systems can read, you are invisible to that whole channel, not just to Google.
It is a hidden layer of your page written for machines instead of people: your business type, credentials, FAQs and offers, in a format search engines and AI can parse directly instead of guessing from your visible text.
Most business owners are not ready to apply again the day they show up. A free membership gives them a reason to come back - courses, tools, badges - so the relationship keeps building instead of going cold after one visit.
Yes, GoHighLevel is a built-in, optional connection. Paste in a private integration token and every new member, chat lead and session request is added to your GoHighLevel contacts automatically. The site works the same without it.
We cannot promise a specific AI answer any more than we can promise a Google ranking. What we build is the structured, quotable content those systems pull from - the same FAQPage and entity data described in the What Machines See section above.
No. We can draft copy from a short conversation about your business and revise it with you. Photos and a logo help, but a build can start without them.
You keep unlimited edits for as long as you are on the plan - you text a change, we ship it. The back office keeps tracking every lead from day one.
Off-the-shelf membership platforms and CRMs are built for everyone in general, not your business specifically, and you are usually renting the system. This is built around your business, and you own it.
14 of our common questions shown here - a different set, in a different order, than our other case studies.
Tell us about your business. We’ll show you what it could become, even if there is nothing live today.
