Case Study · Website Transformation
A complete digital transformation for Birdies & Brews. We took a mobile golf simulator business that was buried inside an apparel shop and gave it a home built entirely around what it actually sells.
Before a pixel changed, we went through the old site the way a visitor would. Six things stood between the business and the people trying to book it.
The golf simulator rental - the actual business - lived as one lead form bolted onto an apparel shop, with no page dedicated to it anywhere on the site.
Nothing on the old site said what a rental costs, what is included, or how long a session runs - a visitor had to ask just to find out.
Space requirements, player counts, deposits, service area - real questions guests actually have, with no answers published anywhere.
A golf simulator is something you watch in action. The old site had no footage of it running at all.
The site’s own metadata described a t-shirt shop, not a golf simulator rental company - because that is genuinely what the page was built to sell.
No packages, hours or FAQ in a form AI assistants can read, so they had nothing to work with when asked about the business.
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right - Shopify’s own canonicals, page titles and even an AI-facing llms.txt file - the table says so.
The left side is a saved copy of Birdies & Brews’ old homepage - the old site blocks live framing, so this is the archived page, not a live trick. The right side is the redesign, live right now. Judge the transformation yourself.
The homepage - the whole old site fit on one page. Every section of the new site got the same treatment - tap a card below to compare it full screen.
Tap a section to open the full-screen comparison - the old site is genuinely one page, so every card compares the new site’s section against that same saved page.
So the redesign was built for the phone first. The left screen is the same saved copy of the old site, shown at iPhone size - it blocks live framing, so this is the archived page, not a live trick. The right screen is the new site itself, loaded live at phone size - video playing.
On the new site, every action above is one tap from any point on the page - no hunting through a menu to find the form.
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside the 24 hours.
A full one-page site built entirely around the rental business - not a template with new colors.
Layouts tuned separately for small screens, where first impressions are usually made.
Book, see packages, read the FAQ - one tap from anywhere on the page.
The business’s own simulator, bay and swing photography, used throughout.
2 videos of the simulator actually running - no film crew, no shoot day.
Title, description, canonical, sitemap and robots directives, built for the actual business.
Service type, area served and price range written in the format Google reads.
Packages and a 6-question FAQ structured so assistants can quote them.
Instead of one generic page, the new site gives each part of the business - each package, each setup option, the merch shop - its own place to sell itself. Tap any of them to jump to that part of the live site.
Each card above is a real part of the new site, with its own content and its own path to book.
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
A bare 4-field lead form
No pricing shown anywhere
No FAQ
Buried inside a t-shirt shop
Hard for AI assistants to read
No video of the experience
A full one-page experience
3 packages, priced & published
FAQ answers real questions
Its own site, built for the business
Readable by Google & AI
Video of the simulator in action
Published industry pricing puts a professional build for a local service business like this at $4,000 to $15,000, plus $50 to $150 a month for basic care - and that’s before video and every future edit are billed on top.
Each line, typically billed separately
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
One build fee, one monthly price - all of it included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Real video of the simulator
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Send the link to the site you have today. That’s the whole assignment.
Design, real photos and video, and the full search & AI setup - typically inside 24 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Send us the website you have today. We’ll show you what it could become.
