From no website to a complete wellness brand, live.

Case Study · Built From Zero

Alkhemi Wellness didn’t have a website. Not an old one, not a dated one - none at all. Launch Automation built a 12-page site in 12 hours: ten lab-tested products organized across four elemental categories, a wholesale distributor program, and structured data written for Google and AI, all brought together in one place.

See live site See the build

12Pages live now

10Products published

Alkhemi had a product line.
It just didn’t have a website.

The Starting Point

This wasn’t a redesign. There was nothing to redesign. Here is what that actually meant.

No web presence at all

Instagram, TikTok and X carried the brand - it had no website at any address.

No way to browse products

Ten products across four categories, with nowhere online to see them, describe them or price them.

No wholesale application path

Retailers and distributors had no page to apply through and no pricing tiers to see.

Invisible to search & AI

Nothing declared Alkhemi as a business in the hidden layer Google and AI assistants read - because nothing existed to declare it.

No compliance information published

Lab-testing, THC limits and age requirements had nowhere to live in writing.

Nothing built for a phone

No mobile experience, because there was no experience to make mobile.

There was no old site to compare against.
So the “before” column is just true.

What We Measured

Every row on the right was measured on the live site. Every row on the left is simply what did not exist yet.

Area

Before

Now, live

A website at all

✕Nothing existed at any address

✓12 live pages, desktop and mobile

Tells Google it’s a wellness brand

✕No business declared - no site existed

✓Organization & product data, structured for machines

Products & prices published

✕Nowhere to see a price first

✓10 products, prices published $3.99 to $40, across Fire, Water & Earth

Wholesale & distributor path

✕No way to apply, no tiers to see

✓3-tier distributor program, apply by form, email or text

Answers AI can quote

✕Nothing for an assistant to read

✓15 structured FAQ answers, across two pages

AI & search crawler policy

✕No robots.txt, no sitemap

✓robots.txt, a 12-URL sitemap.xml and an llms.txt for AI crawlers, all live

Photo descriptions for Google

✕No photos online to describe

✓54 of 103 images (52%) carry descriptive alt text

Compliance messaging

✕Nothing published, anywhere

✓Lab-tested COA, <0.3% Delta-9 THC and 18+ notices on every product page

The work, shown in motion

✕No video anywhere

✓Branded hero video live and playing on 3 of 10 pages today

There is no archived old site because there was no old site.

drag the divider!

There was nothing to put on the left.
So we said so - drag to see what replaced it.

The Build

The right side is the real, live site, playing right now. Nothing on the left is a screenshot of an old website, because none existed.

this is live, right nowThe homepage. Tap any page below to open it live, full screen.

12 pages. Here are the ones that matter most.

Tap a page to open it live, full screen - these are the real pages, not screenshots.

See live site One text. We reply with what your business could have.

The brand didn’t have photos online either. Now three pages play real, branded video.

Real, In Motion

No stock footage - these are Alkhemi’s own branded hero clips, playing on the live site right now. The remaining seven pages are built to carry the same treatment as the rest of the video set finishes uploading.

Homepage

The homepage hero video - what a visitor sees first.

Philosophy

Mind, body and spirit, set in motion.

Shop by Element

The full collection page, live.

See the full collection, live

For most shoppers, the first look
happens on a phone.

Mobile First

So the site was built for the phone first. The screen below is the live site itself, loaded at phone size.

THE LIVE SITE, AT PHONE SIZE

Browse Fire, Water, Air & EarthSee a priceApply as a distributorRead the FAQEmail the team

On the live site, every action above is one tap from any page - browsing by element, checking a published price, or starting a wholesale application.

The biggest wins aren’t all visible.

What Visitors Don’t See

Anyone can see a clean website. The layer underneath - the one Google, Siri and ChatGPT actually read - is where a site built from zero either gets built right the first time, or doesn’t get built at all.

What visitors see

Clean designReal product photographyClear pricingA wholesale applicationMobile experienceOne-tap actions

What search engines & AI see

Organization & product data10 products as structured Offers15 quotable answersClean code machines can parsePage titlesPage descriptionsLink previews for socialA map of every pageCrawler instructionsAn llms.txt file for AI crawlers

Before

What most new brands start with - nothing

No business type declaredNo products, no pricing, no service area - because there was no site to declare it on.

No catalog machines can readProducts and prices lived only in internal files.

No wholesale terms machines can readAn AI asked “does Alkhemi sell wholesale?” had nothing to go on.

0 answers AI can quoteNo FAQ existed in any form, quotable or otherwise.

0 images described for GoogleNo photos were online at all to carry a description.

No crawler policy anywhereNo robots.txt, no sitemap, no llms.txt - nothing for a crawler to find.

Now, Live

What we give every client

✓

Declared as a wellness brandOrganization identity, sameAs social profiles and a product catalog - written for machines.

✓

10 products, readable by Google & AINames, descriptions, brands and prices, structured as schema.org Offers.

✓

A wholesale program machines can readThe distributor page states the tiers and how to apply.

✓

15 answers AI can quoteLab testing, THC limits, shipping, wholesale - real questions, structured answers.

✓

52% of photos visible to Google54 of 103 images carry alt text search engines can read - real, room to grow.

✓

A real crawler policy, on day onerobots.txt, a 12-URL sitemap and an llms.txt file, all live.

Building a site from zero means the layer underneath either gets built right the first time,
or it never gets built at all.

Every figure above was measured on the live site on 2026-09-01. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.

Here is what was actually delivered.

The Scope

A full website, built around four product categories and a wholesale channel - not a template with new colors.

Complete site build

12 pages designed around Alkhemi’s own brand and product line.

Product catalog, structured

10 products across Fire, Water and Earth, every price published.

Wholesale program built

A 3-tier distributor application, no login required.

Compliance messaging, everywhere

Lab-tested COA, THC limit and 18+ notices on every product page.

Structured business data

Organization & product schema, written for machines to read.

15-question FAQ, AI-readable

Structured so assistants can quote it directly.

Technical SEO foundation

Titles, descriptions, canonicals, sitemap, robots and llms.txt on day one.

Branded video content

Real hero video, live on 3 of 10 pages - not stock photography.

Four elements. Every reason to shop.

Built for the Actual Business

Instead of one generic homepage, the site gives each element and each audience its own place to work. Tap any of them to open the real, live page.

Each card above is a real, live page on the site - tap it to open it full screen.

Not launching soon. Already live.

Live & Verified

No made-up traffic charts. Just what is built, verified and running today.

Complete responsive site - 12 pages, desktop and mobile

Product catalog published - 10 products, every price

Wholesale program wired - 3 tiers, apply by form, email or text

Structured data verified - Organization & product schema live

15-question FAQ - structured for AI assistants to quote

Compliance messaging live - lab-tested, THC limit and 18+ notices

Sitemap, robots & llms.txt - live and verified

Branded video, on 3 pages - the rest of the set is queued

52% image alt coverage - 54 of 103 images described for Google

Mobile-first build - every action one tap away

Unlimited edits included - the site keeps evolving after launch

No website.
Now a complete digital presence.

The Build, At a Glance

Before

No website

No product catalog online

No wholesale application

Invisible to Google & AI

No compliance messaging

Nothing built for a phone

Drag the slider
above. Judge it yourself.

Now

12-page live website

10 products, priced

3-tier wholesale program, live

Structured for Google & AI

Lab-tested & THC compliance shown

Built mobile-first

What would a project like this
normally require?

The Scope

The traditional route

Typically, each piece is separate

Website design & development

SEO setup

Product catalog build, often extra

Hosting

Maintenance

Every future edit, billed hourly

Launch Automation

One relationship, everything included

A full 12-page website

Product catalog, structured for machines

Hosting & SSL included

Unlimited edits - you text it, we ship it

Search & AI setup, kept current

Real human support by text

All-inOne relationship, everything included

UnlimitedEdits - you text it, we ship it

12 HrsFrom first message to a live site

This build shipped in 12 hours at no build cost, with a structured product catalog and wholesale program most agencies would price as a separate project.

Starting from zero, or replacing something old? Three steps.

How It Works

Tell us about your business

No existing site required. Tell us what you sell and who you serve - that’s the whole assignment.

We design and build everything

The site, the structured data, and the catalog, built around what you actually sell.

Review privately, then go live

You see everything at a private link before anything goes live to the public.

From no website to a complete wellness brand, live.

Alkhemi had a product line. It just didn’t have a website.

There was no old site to compare against. So the “before” column is just true.

There was nothing to put on the left. So we said so - drag to see what replaced it.

12 pages. Here are the ones that matter most.

The brand didn’t have photos online either. Now three pages play real, branded video.

For most shoppers, the first look happens on a phone.

The biggest wins aren’t all visible.

What visitors see

What search engines & AI see

Before

Now, Live

Here is what was actually delivered.

Four elements. Every reason to shop.

Not launching soon. Already live.

No website. Now a complete digital presence.

Before

Now

What would a project like this normally require?

The traditional route

Launch Automation

Starting from zero, or replacing something old? Three steps.

Tell us about your business

We design and build everything

Review privately, then go live

Alkhemi had a product line.
It just didn’t have a website.

There was no old site to compare against.
So the “before” column is just true.

There was nothing to put on the left.
So we said so - drag to see what replaced it.

For most shoppers, the first look
happens on a phone.

No website.
Now a complete digital presence.

What would a project like this
normally require?