Case Study · Website Transformation
A complete digital transformation for Sketchie Entertainment Group. We took the site Nae Sketchie already had and rebuilt the entire experience from the ground up - without changing who Sketchie is or what nights they run.
Before a pixel changed, we went through the old site top to bottom. Six things stood between Sketchie and the guests looking for their next night out.
A black background and a stacked text menu didn’t reflect the energy of the actual nights Sketchie throws across three cities.
On a phone, the site opened to a full screen of stacked navigation links before any content appeared.
Dinner, bottle service, a birthday and a corporate buyout all went through the same generic “choose an option” form.
None of Sketchie’s actual flyers, videos or past nights appeared on the site itself - only a generic RSVP box.
The hidden layer search engines read never named the founder, the venues or the cities Sketchie actually serves.
Nothing on the page helped an AI assistant understand who runs Sketchie, what nights exist, or where to book.
We saved a copy of the old site and audited it - and we’ll tell you what it did right, too. Here is the honest scorecard, old versus new.
Every row above was checked on saved copies of both sites, captured the same day. Where the old site already did something right, the table says so.
The left side is Sketchie’s old website. The right side is the redesign, playing its video right now. These are the real sites, not screenshots - judge the transformation yourself.
The homepage. Every section got the same treatment - tap any card below to compare it full screen.
Sketchie’s site is a single page on both sides - tap a section to open the full-screen comparison, live, drag to reveal.
The old site had no per-event visuals at all - one generic RSVP form covered every night. The new site turns every flyer into motion, 38 video files across 14 real events in New York, Miami and Atlantic City. Drag the example, then tap any flyer to see it move.
watch it come alive The hero film. Left: a still from the night. Right: the site’s live homepage video.
So the redesign was built for the phone first. Both screens below are the real sites, live, loaded at phone width right now - not screenshots.
On a real phone, the old site opened to a full screen of stacked navigation text before any content was visible. On the new site, every action above is one tap from the top of the page.
Anyone can make a website prettier. The layer underneath - the one Google, Siri and ChatGPT actually read - is where this redesign does its quietest work.
What most businesses have and never know it
What we give every client
We didn’t just redesign what people see.
We rebuilt what Google and AI systems see too.
Every figure above was counted on saved copies of both sites, captured the same day. We don’t promise rankings - nobody honestly can. We build sites that search engines and AI assistants can actually read, which is what rankings are built on.
Here is what was actually delivered inside the 24 hours.
The whole site rebuilt around Sketchie’s own brand - not a template with new colors.
Layouts tuned separately for small screens, where most nightlife traffic starts.
Dinner/brunch via Resy, lounge tables, birthdays and corporate - four real paths from one form.
Sketchie’s own event flyers, enhanced and built into the page.
38 motion files created from flyers and event photography - no film crew, no shoot day.
Title, description, headings, canonical, sitemap and robots directives, done right.
New York, Miami and Atlantic City written into the page in the format Google reads.
Founder, contact points and social profiles structured so assistants can find them.
Sketchie doesn’t run one venue - they run nights across a whole city, and beyond it. The new site catalogs the real rooms Sketchie has thrown parties in, pulled straight from the 14 live events on the page.
Each of these is a real room Sketchie has hosted in this year, pulled from the events listed live on the new site - not a stock list of amenities.
No made-up traffic charts. Just what is finished, checked and waiting for the go-ahead.
One static page
Dated, template look
Full nav menu before any content on mobile
One booking form for every night
Invisible to AI assistants
No event visuals at all
Video-rich & immersive
Designed around the brand
Every action one tap away
Four dedicated booking paths
Readable by Google & AI
14 events, each with its own flyer video
Published industry figures put a small-business website of this scope at $2,000–$8,000, delivered in 2–4 weeks - and that’s before video, hosting and every future edit are billed on top.
Each line, typically billed separately
Design
Development
SEO setup
Copywriting
Video production
Hosting
Maintenance
Every future edit
No build fee, one monthly price - all of it included
Complete redesign, delivered in 24 hours
Hosting & SSL included
Unlimited edits - you text it, we ship it
Your flyers turned into video
Search & AI setup, kept current
Maintenance & monitoring
Real human support by text
Every Launch Automation redesign includes hosting, unlimited edits and ongoing search and AI setup - priced to fit what each business actually needs. Most builds either have a low or no build fee and a lower monthly fee.
Send the link to the site you have today. That’s the whole assignment.
Design, your flyers turned into video, and the full search & AI setup - typically inside 24-48 hours.
You review your new site at a private link - exactly like this page - before it ever replaces your current one.
Send us the website you have today. We’ll show you what it could become.
