# Usage, Carrier Fees & Add-Ons | Launch Automation > Understand Launch Automation pricing: usage-based carrier fees, A2P registration, phone, SMS, email and AI costs, and optional add-ons. Canonical page: https://launchautomation.ai/usage # Usage & Messaging Costs, Carrier Fees & Add-Ons. Launch was built to replace an entire stack of software while remaining fair, scalable, and transparent as your business grows. This page breaks down every cost - your subscription, carrier-passthrough usage, and optional add-ons - so you know exactly what you'll pay before, during, and after you sign up. ## Three Simple Categories. Every charge on your account falls into one of three buckets. Once you understand the buckets, you understand the whole bill. #### Your Base Subscription A flat monthly fee for the Launch platform itself. Same price every month, no matter how much you use it. #### Usage-Based Costs Carrier passthroughs for SMS, calls, email, AI runs, and WhatsApp. Pay only for what you use. #### Product Add-Ons Optional monthly upgrades that extend the platform. Never required, never auto-added. ## Licensing The Launch Platform. Your monthly Launch platform subscription gives you the full platform infrastructure. Flat monthly cost based on the plan you choose - Essentials, AI Workforce, Elite, or "A La Carte" - and every plan includes everything on this list at the platform level even if you upgrade or downgrade. Upgrades unlock more features, but the foundation never disappears. ### What's Included In Every Subscription - CRM and contact management - Unified inbox for text, email, calls, and messaging - Automation engine and workflows - Calendars and scheduling - Unlimited websites, funnels, forms, and pipelines - Unlimited users, leads, opportunities, and contacts - Reporting, permissions, and the full mobile app - Over 1,000 features across the platform ## Think Of This Like Fuel For A Vehicle. Your subscription is the vehicle. Usage costs are the fuel. You only pay when you actually drive. When you send messages, make phone calls, deliver email, or use AI, Launch relies on third-party providers - mobile carriers, email networks, AI processors, WhatsApp - who charge per use. Those charges are passed through at cost. They're unavoidable on any platform that offers real messaging, calling, or AI functionality. ### A2P 10DLC Registration · Required For U.S. Messaging Mobile carriers now require every business that sends texts or automated messages to complete A2P registration (Application-to-Person). This verifies your business, your messaging purpose, and your consent practices. It protects consumers from spam and ensures legitimate businesses get reliable message delivery. This requirement comes from the carriers, not from Launch. ### Carrier Registration Fees · One-Time Carriers charge mandatory registration fees to review and approve your messaging setup. These fees are billed automatically by the carriers and are not controlled or marked up by Launch. Once approved, most businesses never deal with this again. ### Phone Numbers A local U.S. business phone number is required for calling and texting. Local numbers are $1.25/month. Toll-free numbers are $2.15/month. You can add unlimited phone numbers if you need them. ### Usage Rates Rates may change based on carrier, provider, or regulation. Live rates always show in your billing portal. All usage is billed automatically and transparently. You only pay for what actually runs. ## Bolt-On Power. Only If You Want It. In addition to your core plan, you can choose to add optional products that extend Launch's capabilities. None are required. They are flat monthly fees, separate from usage and from your monthly subscription. Add or remove them anytime. #### AI Employee Advanced AI assistants that engage leads, answer questions, qualify prospects, and support conversations automatically, 24/7. #### Workflow Pro Three tiers. Higher automation limits, advanced workflow capabilities, and more flexibility for businesses that lean heavily on automation. #### Branded Client Portal App A branded client portal or app experience where users log in, communicate, and interact with your business in one place. #### SEO (Powered by Search Atlas) Professional-grade SEO tooling designed to improve visibility, rankings, and organic traffic without requiring technical expertise. #### Prospecting Tools High-tech outbound prospecting to identify and engage new potential customers more proactively. #### Business Listings Management Manage and sync business listings across major directories to improve local visibility and credibility. #### WordPress Integration Connect or manage WordPress-based sites alongside Launch Automation for businesses living in the WP ecosystem. #### WhatsApp Messaging Add WhatsApp as a communication channel for international or WhatsApp-first audiences. #### Dedicated IP & Advanced Email Settings For higher-volume senders who want better email deliverability, reputation control, and advanced configuration. ## Visible. Trackable. Controllable. Everything on Launch is visible inside your billing portal, controllable from your account settings, and trackable in real time. - Your subscription covers the platform. Everything you need to replace your stack of disconnected tools. - Usage costs are pay-as-you-go and usually minimal. Carrier passthroughs at cost, no markup games. - Add-ons are optional flat monthly enhancements. Add only what you need, drop them anytime. - Everything is visible, trackable, and controllable from your billing portal at any moment. Comparatively speaking, Launch costs 60% less than the stack of softwares you'd otherwise need, and everything lives in one place. Our rates are lower than most of our competitors. We aim to save you money - so much time and money that you fall in love with our software and can't live without it. Then you keep it forever. ## Frequently Asked Questions Usage costs are pay-as-you-go and passed through at cost from third-party providers (mobile carriers, email networks, AI processors, WhatsApp). You only pay for what you actually use. Most businesses spend only a few dollars per month on usage. A2P 10DLC (Application-to-Person) is a one-time carrier registration required by U.S. mobile carriers for any business that sends texts or automated messages. It verifies your business, messaging purpose, and consent practices to protect consumers from spam. Low-volume registration is $23.50 one-time, high-volume is $68.50 one-time. Optional fast-track review is $3.00. These fees go directly to the carriers, not Launch. A local U.S. number is $1.25 per month. A toll-free number is $2.15 per month. You can add unlimited phone numbers. SMS segments start at $0.0241 each. $10 buys roughly 415 SMS segments. Outbound calls start at $0.0406 per minute (about 247 minutes per $10). Inbound calls start at $0.04 per minute (about 405 minutes per $10). Emails start at $0.003 each. $10 delivers about 3,335 emails. Content AI is $0.315 per 1,000 words or $0.21 per image (about 31,745 words or 50 images per $10). Conversation and Voice AI is $0.07 per message or $0.455 per minute of voice. External AI models in workflows: $2.10 per 750,000 input words, $8.40 per 750,000 output words. No. All add-ons (AI Employee, Workflow Pro, Branded Client Portal, SEO, Prospecting Tools, Business Listings, WordPress, WhatsApp, Dedicated IP) are optional flat monthly upgrades. Your base subscription includes the full Launch platform on its own. No. Launch is built for permission-based communication only. Cold texts, unsolicited calls, and messaging non-opted-in contacts are not permitted. Carriers strictly enforce these rules and do not tolerate spam. If your strategy depends on cold outreach without consent, Launch is not the right platform for you. --- Launch Automation (WOLF 23 LLC) · 9792 Grand Verde Way Unit 508, Boca Raton, FL 33428 · (561) 973-2345 · team@launchautomation.ai All-in-one CRM, AI, marketing and automation software for insurance agents, plus done-for-you websites for any business.