# How Many Times Should You Follow Up With an Insurance Lead? > How many times to follow up with an insurance lead: about six messages over 16 days, when to stop, and which famous statistics have no source. Canonical page: https://launchautomation.ai/guides/how-many-times-to-follow-up-with-an-insurance-lead # How many times should you follow up with an insurance lead? More than once. Follow up with an insurance lead about six times over 16 days, across text, email and voicemail, and stop the moment they reply or opt out. Most agents stop after one call. Below is the plan I would run, and why I do not trust the famous numbers. - About six messages in 16 days - Text, email and voicemail - Stop on a reply or an opt-out ## The short answer. There is no proven magic number. For an insurance lead I would send about six messages over 16 days: a text and an email on day 1, a voicemail on day 3, a helpful email on day 6, a short text on day 10 and a last message on day 16 asking if you should close the file. Stop when someone replies or opts out. Put the people who said not now on a reminder for 60 to 90 days. ## The plan, day by day. - **Day 1: a text and an email** Send both within minutes of the inquiry. Say who you are, mention what they asked about and ask one easy question. - **Day 3: a voicemail** Short, in your own voice, no pitch. You are following up on their question. - **Day 6: an email with one useful tip** Something they can use whether or not they buy from you. It gives them a reason to open the next one. - **Day 10: a short text** One line. "Are you still comparing options?" is enough. - **Day 16: the last message** Ask if you should close their file. It is polite and honest, and people who went quiet often answer it. - **After that** Anyone who said not now goes on a reminder for 60 to 90 days. Anyone who opted out is done for good. ## The numbers I would not repeat. You will see a claim that 80 percent of sales need five follow-ups and that nearly half of salespeople quit after one. I looked for the study behind it and could not find a published one, so I do not quote it. What I can point to is response time. A 2011 Harvard Business Review audit timed how fast 2,241 US companies replied to a web lead. A summary of the audit reports that 24 percent took more than a day and 23 percent never replied at all. The first follow-up is the one most businesses miss. See [what the speed to lead studies really found](https://launchautomation.ai/guides/speed-to-lead-statistics). ## Check the rules first. Texts, autodialed calls and prerecorded voicemails need the right consent, an opt-out in every message and respect for local calling hours. Medicare and some states add stricter rules. This is general information, not legal advice, so check with your compliance contact before you send anything. ## How I do it. I would not leave any of this to memory. For new leads I run [Instant Lead Response](https://launchautomation.ai/instant) at $297 a month: a text and an email go out within seconds of the inquiry. For old leads I run [Cold Lead Reactivation](https://launchautomation.ai/cold), also $297 a month. I build it, write the messages and handle the carrier registration. Texts and carrier fees are billed at cost. You can call or text me at (561) 287-3456. That reaches me, Corey Gray, the owner. ## Questions you may be asking. ### How many times should you follow up with an insurance lead? About six messages over 16 days across text, email and voicemail is a reasonable plan. Stop when they reply or opt out. ### How long should I wait between follow-ups? Two to six days. Keep them closer together at the start and further apart later. Avoid daily messages. ### When should I stop following up? Right away when someone opts out. Otherwise after the last message in the sequence, then one reminder in 60 to 90 days if they said not now. ### Is it true that 80 percent of sales need five follow-ups? I could not find a published study behind that number, so I would not quote it. The better documented problem is slow first replies. ### Should follow-up be a call, a text or an email? Use more than one. People who ignore calls often answer a text, and an email gives them something to come back to. ### Can insurance lead follow-up be automated? Yes. Automation sends the messages people forget to send. A person should take over the moment a lead replies. See [instant lead response](https://launchautomation.ai/instant). ## Keep reading, or talk to us. - [Best time to call insurance leads](https://launchautomation.ai/guides/best-time-to-call-insurance-leads) - [What to do when an insurance lead stops responding](https://launchautomation.ai/guides/insurance-lead-stopped-responding) - [Life insurance lead follow up script](https://launchautomation.ai/guides/life-insurance-lead-follow-up-script) - [Instant lead response for insurance agents](https://launchautomation.ai/instant) - [Cold lead reactivation for insurance agencies](https://launchautomation.ai/cold) - [Text scripts to reactivate old insurance leads](https://launchautomation.ai/guides/text-scripts-to-reactivate-old-insurance-leads) - [What to say when an insurance lead says not interested](https://launchautomation.ai/guides/insurance-lead-says-not-interested) - [Speed to lead statistics: what the studies really say](https://launchautomation.ai/guides/speed-to-lead-statistics) - [Browse all Launch Automation guides](https://launchautomation.ai/guides) - [Get a quote](https://launchautomation.ai/quote) Written by Corey Gray, founder of Launch Automation in Boca Raton, Florida. Last updated November 10, 2026. ## Want follow-up that runs without you? Tell me where your leads come from and I will send a plan in writing, with the price. [Get a quote](https://launchautomation.ai/quote) | Call or text (561) 287-3456