# Health Insurance Agent Website: What It Needs and an Example > What a health insurance agent website needs: plan pages, the right disclaimers, careful enrollment wording and a booking calendar, with a live example. Canonical page: https://launchautomation.ai/guides/health-insurance-agent-website # Health insurance agent website: what it needs. A health insurance agent website has to explain a confusing subject in plain language, show the right disclaimers and make it easy to book a call. Here is what yours needs, shown on a live example you can open, and what it costs to have it built. - What the site needs - A live example - The price ## The short answer. A health insurance agent website needs a page for each plan type you sell, a plain explanation of how the plan types differ, the disclaimers your state, your carriers and the Marketplace rules expect, a booking calendar and honest reviews. The hard part is the subject. Most visitors do not know the difference between an ACA plan and a short-term plan, so the site has to teach before it sells. Dates and rules in health insurance change. Send people to HealthCare.gov or their state Marketplace for current enrollment dates, and do not print a date on your page unless you check it every year. ## What the site needs, page by page. - **One page for each plan type you sell.** ACA Marketplace, short-term, small business, dental and vision, and supplemental plans are different searches with different buyers. Give each its own page, with the plan name in the title, the web address, the heading and the first sentence. - **A plain comparison of plan types.** A short section on how the plan types differ saves you the same first ten minutes on every call. The example has one, called What's the difference between plan types? - **The right disclaimers.** If you sell ACA plans, say plainly that you are not the government. The example says it is not affiliated with, connected to or endorsed by any government agency, the Health Insurance Marketplace, HealthCare.gov or the Centers for Medicare & Medicaid Services, and it sends visitors to HealthCare.gov or their state Marketplace to see every plan. Check the exact wording with your compliance contact. - **Enrollment dates, handled carefully.** Open Enrollment dates and special enrollment rules change, and they are not the same everywhere. Link to HealthCare.gov or your state Marketplace for the current dates instead of printing one you have to remember to fix. - **A calendar and a phone number.** People shopping for health coverage are often short on time and patience. A free 30 minute call button and a number you answer help. - **Reviews and an FAQ written out in full.** Use honest reviews, and write the FAQ out on the page. Cover the questions people really ask, such as whether working with a broker costs anything and who can get help paying for a plan. ## What the live example does. - **The first screen.** Health insurance made clear, finally, with a free call button and a phone number. [Open the health insurance example](https://simple-health.pages.dev/). - **A page section for each plan type.** It covers ACA Marketplace, short-term, small business, dental and vision, and supplemental health insurance, each with its own plain-language explanation. - **A compare section and an FAQ.** A short section compares the plan types, and the FAQ is split by topic so people find their own question. - **The disclaimer at the bottom.** A clear statement of who the site is and is not connected with. The example uses a sample agent profile so you can see the layout and the writing. Yours would have your own name, photo, carriers, calendar and phone number. ## Mistakes that cost you calls. - **Printing an enrollment date once and forgetting it.** An old date on a health page tells visitors the site is not looked after. Link to the official dates instead. - **Promising help with the cost.** Whether someone gets help paying for a plan depends on their situation. Do not promise it on the page. Offer to check it on a call. - **Making the site look like the Marketplace.** Visitors should never wonder who runs the page. Use your own name, photo and brand, with the disclaimer in plain sight. - **Mixing plan types on one page.** An ACA plan, a short-term plan and a supplemental plan do different jobs. One page for each keeps buyers from confusing them. ## What it costs, and how I build it. An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly. Hosting, SSL, security and updates are included. There is a 3-month minimum, then month to month. See the full breakdown in [insurance agent website cost](https://launchautomation.ai/guides/insurance-agent-website-cost). In a lot of cases, depending on the build, I build the site first and you review it live before you pay anything. Look at the [six live examples](https://launchautomation.ai/guides/insurance-agent-website-examples), compare [templates](https://launchautomation.ai/guides/insurance-agent-website-templates), read [what a site should include](https://launchautomation.ai/guides/insurance-agent-website-what-it-should-include), or see the [insurance agent websites page](https://launchautomation.ai/websites). ## Questions you may be asking. ### What should a health insurance agent website include? A page for each plan type you sell, a plain comparison of the types, the disclaimers your state and carriers expect, a booking calendar, honest reviews and an FAQ written out in full. ### Do I need a disclaimer on my health insurance website? If you sell ACA Marketplace plans, a clear statement that you are not the Marketplace or a government agency is common, and carriers or your state may require more. Ask your compliance contact for the exact wording. ### Should I put open enrollment dates on my website? Only if you check them every year. The dates can change and can differ by state, so I would link to HealthCare.gov or your state Marketplace for the current dates. ### How much does a health insurance agent website cost? An insurance agent website from Launch Automation is $423 a year, about $35 a month on the annual plan, or $47 a month if you pay monthly, with hosting, SSL, security and updates included and a 3-month minimum. ### Can I see a health insurance agent website before I pay? You can open the example today. In a lot of cases, depending on the build, I also build yours first and you review it live before you pay anything. ### Can I sell short-term and supplemental plans on the same site as ACA plans? Yes, with a separate page for each and a plain explanation of how they differ, so no one mistakes one for another. Rules differ by state, so check what you may say about each. ## Keep reading, or talk to us. - [Insurance agent marketing ideas](https://launchautomation.ai/guides/insurance-agent-marketing-ideas) - [Insurance agent website examples](https://launchautomation.ai/guides/insurance-agent-website-examples) - [Insurance agent website: what it should include](https://launchautomation.ai/guides/insurance-agent-website-what-it-should-include) - [Insurance agent website templates](https://launchautomation.ai/guides/insurance-agent-website-templates) - [Life insurance agent website](https://launchautomation.ai/guides/life-insurance-agent-website) - [Medicare agent website](https://launchautomation.ai/guides/medicare-agent-website) - [Insurance agent websites](https://launchautomation.ai/websites) - [Browse all Launch Automation guides](https://launchautomation.ai/guides) Written by Corey Gray, founder of Launch Automation in Boca Raton, Florida. Last updated November 8, 2026. ## Want a health insurance site like this one? Tell me which plans you sell and where you are licensed, and I will send a plan in writing, with the price. --- Launch Automation (WOLF 23 LLC) · 9792 Grand Verde Way Unit 508, Boca Raton, FL 33428 · (561) 287-3456 · team@launchautomation.ai Custom websites, browser-based business apps, AI command centers, membership platforms, CRM and automation.