# Real Estate Brokerage Command Center | EstateOps

> EstateOps runs a brokerage from one screen: buyer and seller intent, listings, offers, deadlines and agent capacity. Try the live demo.

Canonical page: https://launchautomation.ai/ai-command-center/estateops

# Know who is ready to move, and keep every transaction moving.

EstateOps is a private command center, member community, company website and ATLAS assistant for residential brokerages and buyer and seller teams. It connects households, listings, offers and closings in one place.

## Meet ATLAS. Talk to your business.

Ask about anything in EstateOps. ATLAS answers from your own records, shows the evidence and suggests the next useful step.

ATLAS works inside your role and the permissions your team sets.

### Ask in plain words

Which households requested a tour this week and have no assigned agent? ATLAS answers from the records in EstateOps, with a link to each source.

### See the whole picture

Which transactions have a milestone date waiting for coordinator review? The answer brings the related records, owners and dates together before anyone decides.

### Act within your authority

Drafts, messages and record changes wait for a person to approve them, and every completed action has a receipt.

## From a useful home resource to a household you understand.

- **Attract with useful resources** A home action plan, a seller launch checklist and an offer comparison workbook give buyers and sellers a reason to join the community.

- **Understand each household** Stated goals, saved properties, tours and permitted activity come together in one household view, with the next action.

- **Act with context** The agent opens a tour, listing or offer already knowing the representation status, the timeline and what is still missing.

## The questions that come up every Monday morning.

> Who is actually ready to move?

Tour requests, saved homes and move dates sit in different tools, so hot households wait.

With EstateOps: Intent Radar lists households by permitted signals. Each signal opens its event and time, and engagement stays apart from financing readiness.

> Is that closing date confirmed?

Contract dates live in emails and memory, and a missed inspection window costs a deal.

With EstateOps: The Offer and Transaction Board tracks versions and milestones. A coordinator verifies each date from the governing document.

> Which agent has room?

Assignments and handoffs are guessed from who sounds busy.

With EstateOps: Agent Capacity and Money shows assignments, handoffs and projected versus confirmed commissions, with assumptions stated.

## Built for the way a brokerage works, screen by screen.

Real screens from the working EstateOps command center.

### Intent Radar. See who is ready, and why.

Surfaces households that requested a tour, updated a move date, completed a planning tool or returned to a saved property. Each signal opens its event and timestamp. Engagement stays separate from financing readiness.

- Every signal opens its event and time

- No scoring by demographics

### Buyer and Seller Intelligence. One household, one clear picture.

One household view connects stated move goals, saved properties, tours, conversations, agreement status and next action. Buyer and seller interests can coexist without duplicate contacts.

- Readiness comes from stated goals and permitted activity

- Agreement status visible on the record

### Property Match Studio. Match on what buyers actually said.

Matches explicit price, bedroom, accessibility and commute criteria against permitted listings. Every fit and mismatch is explained, and a shortlist is saved for agent review.

- No inferred protected-class preferences

- Shortlist goes to the agent for review

### Listing Launch Desk. Launch listings with the paperwork in order.

Manages seller onboarding, listing agreement, photos and usage rights, pricing review, preparation checklist and showing availability. Publishes only to configured, approved channels.

- License and attribution kept with the listing

- Pricing review before launch

### Offer and Transaction Board. Keep every deadline verified.

Tracks offer versions, acceptance evidence, contract deadlines, inspection, appraisal, financing and closing tasks. A coordinator verifies dates from the governing document, and reminders tie to that version.

- Offer versions kept side by side

- Calendar reminders tied to the confirmed date

### Agent Capacity and Money. Know who has room and what is earned.

Shows assignments, calendars, handoffs, coaching notes, splits, referral fees and projected versus confirmed commissions. Forecasts show their assumptions and never treat a scheduled closing as collected revenue.

- Projected and confirmed kept apart

- Coaching notes limited to leads

### Sales and marketing

Open house QR capture with separate membership and marketing permissions, assigned follow-up and source attribution, so every lead has an owner.

### Fulfillment

Offers, milestones, inspection and closing tasks on one board, with coordinator-verified dates and a calendar tied to the confirmed version.

### Customer experience

A client portal and the EstateCircle community, plus homeowner check-ins and approved maintenance education after closing.

### Money

Splits, referral fees and projected versus confirmed commissions, with the assumptions shown.

## Eight modules and four tools, on the same records.

Each one opens in the working EstateOps command center, inside the roles that may see it.

### The eight modules

- [Buyer and Seller Intelligence](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fbuyer-and-seller-intelligence)One household view connects stated move goals, properties saved, tours, conversations, agreement status and next action.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fbuyer-and-seller-intelligence)

- [Intent Radar](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fintent-radar)Surface households that requested a tour, updated a move date, completed a planning tool or returned to a saved property.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fintent-radar)

- [Property Match Studio](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fproperty-match-studio)Match explicit price, bedroom, accessibility and commute criteria against permitted listings.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fproperty-match-studio)

- [Listing Launch Desk](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Flisting-launch-desk)Manage seller onboarding, listing agreement, photos and usage rights, pricing review, preparation checklist, showing availability and launch assets.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Flisting-launch-desk)

- [Offer and Transaction Board](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Foffer-and-transaction-board)Track offer versions, acceptance evidence, contract deadlines, inspection, appraisal, financing and closing tasks.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Foffer-and-transaction-board)

- [Open House Conversion](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fopen-house-conversion)QR capture with separate membership and marketing permissions, event attendance, assigned follow-up, property feedback, call booking and source attribution.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fopen-house-conversion)

- [Agent Capacity and Money](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fagent-capacity-and-money)Assignments, calendars, handoffs, coaching notes, splits, referral fees and projected versus confirmed earned commissions.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fagent-capacity-and-money)

- [Homeowner Lifecycle](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fhomeowner-lifecycle)Post-close anniversaries, approved maintenance education, home-change check-ins and client-entered referral requests.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Fm%2Fhomeowner-lifecycle)

### Four tools, each for one job

- [Intent Radar](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Fintent-radar)Ranks households by permitted engagement signals (tour request, move date update, planning tool completion, saved property return).[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Fintent-radar)

- [Property Match Studio](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Fproperty-match-studio)Matches explicit price, bedroom, accessibility and commute criteria against permitted listings, explains every fit and mismatch, and saves a shortlist for agent review.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Fproperty-match-studio)

- [Transaction Deadline Desk](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Ftransaction-deadline-desk)Lists contract milestones by urgency with source version, reviewer and evidence, shows proposed revisions beside the confirmed date, and flags draft extractions that need coordinator confirmation.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Ftransaction-deadline-desk)

- [Listing Launch Planner](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Flisting-launch-planner)Builds a launch checklist per listing covering authority, media rights, source attribution, approved price, preparation items and showing availability, and runs the listing gate before any publish.[SEE IT LIVE](https://launch-estateops.launchautomation.workers.dev/demo/login?as=broker_owner&to=%2Fops%2Ftools%2Flisting-launch-planner)

## EstateCircle, part of the complete set.

The EstateCircle member community is part of the complete set: a public company website, a member area and three free resources. Permitted member requests flow into the EstateOps command center. In the Seabright Realty Group demo it runs under the name HomePath Circle; yours carries your brand.

### Three free resources that start the conversation

- Your Next Home Action Plan

- The Seller Launch Checklist

- Home Offer Comparison Workbook

### Member intelligence and your value ladder

The community admin shows member intelligence from permitted activity, so you see which resources each household used and what they asked for. The offer and value ladder is editable, so you control what members are invited to next.

## Every role sees its own work. Clients see only theirs.

Staff sign in to the same company and see what their role needs. Clients get a private portal with their own work, documents and messages.

Broker Owner. The whole brokerage: pipeline, capacity, listings and money.

Transaction Coordinator. Offers, milestones and the dates waiting for verification.

Client (portal). Their own transaction, documents and messages.

## Ask your business anything. By typing or by voice.

ATLAS answers from Seabright Realty Group’s own records and shows the evidence. You can also speak a question and hear the answer in the browser.

- Which households requested a tour this week and have no assigned agent?

- Which transactions have a milestone date waiting for coordinator review?

- Which open house captures still need a follow-up owner?

- Which agents are at their active transaction limit?

People stay in charge. ATLAS drafts and suggests. Anything that goes out or changes a record waits for a person to approve it.

## A command center for your business. Without the traditional custom-build price.

Your company name, branding, services, workflows and data, in your own private copy of the command center, the member community and the company website.

### Built around your brand.

Your logo, colors, vocabulary, roles and workflows. Your company gets its own private copy with its own data.

### Our custom-build savings target.

Our goal is to reduce build cost by 70 to 90% versus a comparable from-scratch command center, by adapting an existing foundation instead of rebuilding it.

### Agreed before we build.

Your proposal spells out the workflows, users, connections and any outside platform costs before you commit. We confirm the schedule once we know your systems.

Savings target compared with a similarly scoped from-scratch build. Your quote and launch date depend on customization, integrations, data readiness and ongoing services. Complex builds take longer.

## Open the working demo.

No sign-in needed. Start with the guided tour, then use the Viewing as switcher to change seats. Data resets nightly.

### Take the guided tour

Start at the demo hub for Seabright Realty Group and pick a seat.

### View as the Broker Owner

Opens the command center already signed in as the Broker Owner.

### Explore the member community

Opens HomePath Circle, the Seabright Realty Group’s member community, as a member.

## Honest about what is connected.

Each row shows what works today. Native features are built in; the other connections are simulated, imported or planned until we connect and test them in your scope. The Integrations screen shows each connection’s real state.

- NativeEight modules, four tools, gates and the client portalBuilt in and tested in the demo.

- NativeEstateCircle member communityMembers and the owner sign in from the same demo; permitted member requests reach the command center.

- NativeATLAS answersAnswers from the company's own records. The demo runs ATLAS on Workers AI.

- NativeATLAS voiceSpeak a question and hear the answer in the browser.

- PlannedAnthropic (Claude) providerProvider-ready. It is shown as connected only after a successful test call with your own key.

- DemoRESO / licensed MLSListings and permitted media. License and source attribution first; standard does not grant MLS access.

- DemoCalendar and approved e-signTours, meetings and representation references. Conflict checks and verified signature status.

- DemoExisting CRM / CSVHouseholds, leads, activities. Permission-aware identity matching and rollback.

Native: built in and tested in the demo. Demo: sample or simulated behavior only. Planned: designed, not built.

## How we work with you. Core plan from $497/month.

- **Book a live demo** A 15-minute walkthrough with your business in mind.

- **Agree the scope** Workflows, users, connections and outside platform costs, in writing, before you commit.

- **We set up your private copy** Your brand, vocabulary, roles and the connections in scope, on your own private copy.

- **Launch with your team** We confirm the schedule once we know your systems.

The AI Command Center core plan is $497/month with an agreed initial scope. Your proposal lists what is included (systems, users, automations, AI usage, hosting, support and onboarding) and any outside platform costs before you commit. The EstateCircle member platform and any complex connections are quoted with your scope.

## Straight answers.

### Is my data separate?

Yes. Every customer gets its own private copy of EstateOps: its own code, server and database, holding only its own data.

### Can it match my brand?

Yes. Your logo, colors, company name and vocabulary. Your team sees your brand, not ours.

### Is Seabright Realty Group a real company?

No. Seabright Realty Group is a fictional company and its records are sample data. Your own brokerage's name, team and records replace them in your copy.

### Does EstateOps give agents pricing or financing advice?

No. EstateOps organizes records and next steps. Agents and licensed professionals decide pricing, representation and financing questions. Intent signals are never a financing or qualification judgment.

### Is EstateCircle part of EstateOps?

Yes. EstateOps is sold as a complete set: the command center, the EstateCircle member community, the company website and ATLAS. EstateCircle can also run on its own.

### Does ATLAS act on its own?

No. ATLAS drafts and suggests. A person reviews and approves anything that goes out or changes a record.

### What does it cost?

It depends on your users, workflows and connections. Book a live demo and we will scope it with you; your proposal lists what is included and any outside platform costs before you commit.

## See your brokerage in it.

Book a 15-minute live demo. We will walk through EstateOps with your teams, listings and transaction process in mind, and agree what a first scope could look like.

## Explore the other command centers.

The same proven foundation, shaped for other industries. Not in one of them? [We build yours.](https://launchautomation.ai/ai-command-center#apply)

[See all 18 command centers](https://launchautomation.ai/ai-command-center#demos)

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